[Infographic]- Instagram vs. Pinterest

The visual social platforms like Instagram and Pinterest are on fire with brands and consumers.
These two are based mainly on the sharing of visual content, each of the networks having its own characteristic.

Instagram is photo sharing application that lets users share photos with their friends, while Pinterest is a virtual bulletin board that lets users share inspiring images and links.

In this Infographic from DSIM, you’ll know the importance of what the users of both platforms select, in order for your message to reach them and to create some popularity and action.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Bangalore, Hyderabad, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/28/infographic-instagram-vs-pinterest/

6 Good-enough Metrics to Audit Your YouTube Channel

To know whether you are reaching your goals on YouTube or not; you need to analyze the efficacy of your marketing.

Talking of YouTube Marketing success, we have discussed here 6 important metrics. So, find them here and review the performance of your YouTube channel.

1) Find the subscribers-to-views ratio

Creating content that connects with the audiences is the utmost priority and when you have info about your subscribers-to-views ratio, it helps you determine how well your content meets that goal.

You can find this info with the help of your dashboard. Go into it and ensure that it has been set for the last 28 days. Next, to calculate the subscribers-to-views ratio, you have to compare the number of views against the number of subscribers. This ratio gives an idea of the active subscriber base.

2) Find the views-to-engagement ratio

YouTube success is all about what interests people and finding upon what topics, styles, and delivery generate engagement, you can use this information to get more engagement and perform better.

To find out views-to-engagement ratio, select Overview under the Analytics tab. Add up the stats for likes, dislikes, shares, and comments and then, calculate the ratio of engagements to views. You can also calculate this percentage for individual videos to see which one is individually prompting the most engagement.

3) Measure Organic Views

Organic views are video views that weren’t generated via paid advertising and for brands running pre-roll ads or other advertising to promote their videos, it’s important to calculate this metric.

You have to select Traffic Sources under Analytics in your creator studio. Next, you need to select the Traffic Source checkbox and then, clear the YouTube Advertising checkbox. The left over info is your organic view count.

4) Track Watch time

Watch time is among the most important metrics for your YouTube videos.

To find this metric, go to Analytics; Watch Time Reports; Watch Time.

You’ll then see a graph that shows the general trend in watch time. If your watch time is lowering down, you might change your content strategy to get people to stick around to the end of your videos or can experiment with longer videos.

5) Find Your Suggested Video Recommendations

Getting your videos suggested next to videos with large view counts proves to be a successful YouTube marketing strategy.

You need to keep track of how often your videos appear as suggested videos. To know this go to Analytics; Traffic Sources; Suggested Videos in your YouTube Creator studio.

6) Find Audience Retention

The percentage of the videos that your audience watches before they click away is known as audience retention.

To find it, go to Analytics; Watch Time Reports; Audience Retention. You can also see the audience retention for individual videos including the percentage watched for each video on the far right.

By assessing videos that attain the highest audience retention, you can gauge which topics and styles perform best and repeat those in the future.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Bangalore, Hyderabad, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/23/6-good-enough-metrics-audit-youtube-channel/

[Infographic]- 11 Ways To Rapidly Improve Your Marketing Performance

If you’re building your 2018 marketing strategy and defining your growth goals and ROI expectations, here are the key takeaways from the infographic below from DSIM which walks us through the different ways you can improve your marketing performance today.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/19/infographic-11-ways-rapidly-improve-marketing-performance/

6 Lesser-known Ways To Make Your Facebook Ads Better

There are a number of ways to get your Facebook ads work and to let them bring you new fans, customers, and subscribers.

And, in this article we have discussed 6 lesser-known ways and marketers struggling to take their Facebook ads up can use these. Let’s take a look:

1) Testing Carousel ads

Carousel ads add a refreshing sense of color and layout to your ads and work as a major push for Facebook ads.

The carousel ads allow brands show multiple images and ultimately a link to some action and studies say that these are 10 times better at getting people to click through compared to static sponsored posts on Facebook.

2) Improving the clarity of offer

To get serious success with Facebook ads, it’s important to clarify your offer in the ad copy.

Your prospect must get to know what exactly your ad is going to offer. You can’t be too clear, yet you can always find ways to improve the clarity of your ad offer.

3) Testing different images

Everything can be tested and even the smaller element can drastically improve your marketing performance. And, the same lays with Facebook ads images.

By testing different variants of ads, you can improve the results of your ads. You can start creating ads that will bring you new visitors and customers. You can start by testing on the images you use. A good test can result in huge ROI improvements that can easily be in the 10x range.

Above is an example, where you can see two different Facebook Ads images being tested. Don’t be afraid to test with a huge variety of images to see which ones perform the best.

4) Changing the placement

By default, Facebook places your ads on all three areas: desktop news feed, desktop right column, and mobile. And for gaining results, you should run ads choosing the placement given by Facebook.
Here, you need to do some analysis and find out where your ads are performing the best.

5) Using “you-based” phrasing

Your ad copy must appeal directly to the reader and to do this, use the word “you” and write directly to the customer. This is a great way to show the benefits directly. Put you-based phrasing into use whenever possible and this will make a huge difference in how well your ad performs.

6) Targeting intersecting interests

When you market through Facebook ads, you get the huge advantage of being able to target users with intersecting interests.

You can create custom audiences with multiple overlapping interests and reach out to those interests specifically. Understand the complementary interests your audience has and target those demographics directly.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/18/6-lesser-known-ways-make-facebook-ads-better/

25 Game-changing Google Mobile Ad Stats For You

1. About ¾ of the world’s population now uses a mobile phone.
2. More than 90% of the world’s Internet users go online via a mobile device.
3. Users spend on average 69% of their media time on smartphones.
4. Mobile’s share of web traffic is up 30% year-on-year.
5. 42% of all mobile brand experiences involve search.
6. 50% of B2B search queries today are made on smartphones.
7. 35% of people who searched on their phone spent more than they expected in the store.
8. 35% of online purchases happen on mobile.
9. Mobile ad spends for 2017 is estimated at $143 billion worldwide.
10. 70% of people report disliking mobile ads.
11. Google holds a 95% share in mobile paid search ad clicks.
12. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
13. 80% of social media time is spent on a mobile device.
14. Local searches are growing 50% faster than mobile searches overall.
15. 68% of companies have integrated mobile marketing into their overall marketing strategy.
16. 71% of marketers believe mobile marketing is core to their business.
17. Mobile email opens have grown by 180% in the last three years.
18. 91% of mobile users say that access to content is very important.
19. 40% of mobile searches have local intent.
20. Avg. pageload speed on mobile sites is 22 seconds.
21. 69% of digital media time is spent on mobile.
22. Mobile makes up 21% of online spending.
23. $0.55 of every $1 spent on mobile advertising is wasted.
24. Mobile ad blocking has increased 90% year-over-year.
25. 92% of consumers share mobile videos with others.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/15/25-game-changing-google-mobile-ad-stats/

[Infographic]- Instagram Stories vs. Snapchat Stories

Many people still know Instagram Stories as a mimic version of Snapchat Stories and the functionalities are pretty similar. Snapchat probably has the edge with the number of extra features.
Both Snapchat and Instagram Stories revolve around disappearing content i.e., videos, photos, or short-form content that disappears after a given period of time.

Have a look at this infographic from DSIM for more information on the platforms as well as an analysis of the refined differences between the two.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/12/infographic-instagram-stories-vs-snapchat-stories/

5 Mistakes Newbie Bloggers Need To Fix ASAP

Blogging acts as the finest approach to drive website visitors and convert traffic into sales and leads. Yet, bloggers not having plans to grow their blog or to create content or to gain more leads find it difficult sometimes.

Here, we’ll talk about 5 beginning blogging mistakes and how to fix them. We should know how to have an easier blogging life:

1) Not Publishing Content Consistently

When running a blog, it is required to post regularly. When publishing content consistently, you keep your readers coming back for more.

You can plan your content chart for an entire month. Begin with creating an outline; all together, plan for the content that you want to share on Facebook, Twitter, and Instagram.

It’s important to maintain posting frequency; otherwise, your target audience will be lost. Make sure that you are ahead of your content schedule as it keeps you safe when something unexpected appears or you are busy with other things.

2) Unwarranted emails with no valuable information

It’s a common and one of the biggest mistakes on the part of newbie bloggers when they forgot to collect e-mail addresses of their readers from the very beginning.

Email addresses keep you in touch with your readers and also, alert them to your new posts on blog.
It’s vital to consider that while holding an email list, not to besiege them. Unnecessary messages are another regular blogging mistake that newer bloggers make.

Tools like MailChimp, CovertKit, etc. can be used for getting free mailing lists.

3) Using Images with no permission

Using images that you have no consent to use is a mistake. Additionally, deal with the dimensions of the photographs. When using very large images for your posts, your website will take too long to load.

To fix this problem, you can use photo editing software programs like Canva, PicMonkey, and iPhoto which are available online. You can resize images by importing them to the above-mentioned software and resize it to make it equal to the width of your required blog post column.

4) Not Engaging with your readers

Interacting with your readers is an incredible approach to build a relationship with them as it helps developing crusaders for you.

At the point when not interacting with your readers, it proves to be terrible in blogging. You should set aside opportunity to respond to your readers’ comments. Make sure replying to each and every comment made on your blog and on your social media channels.

Improving communication lets you increase daily visitors coming to your blog.

5) Lack of promotion of every single blog post

It’s another mistake when you lack in informing your readers and others about your post. Though, you content is of finest quality, but when not being promoted; nobody will get to know about it. Though, content is the key to your blog, you also have to let your readers know through promotion.

What to do?

• Email your subscribers: In the event that you have a decent post, make a point to email your mailing posting when you distribute it.
• Cross promotion: You may ask authors of blogs to promote your blog. This will help you to gain more readers.
• Social media: Make sure to be present on one or two social media channels and promote your blogs on each of them.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/08/5-mistakes-newbie-bloggers-need-fix-asap/

19 Influencer Marketing Stats That Will Surprise You

1. Businesses are making $6.50 for every $1 spent on influencer marketing.
2. 59% of marketers intend to increase their influencer marketing budget in the next year.
3. 4% of influencers chose to be influencers so they could earn revenue.
4. 67% of marketing and communications professionals engage with influencers for content promotion.
5. 77% of fashion micro-influencers prefer Instagram.
6. Social Networks Influence 74% of Consumers’ buying decisions.
7. ⅓ of Twitter audiences follow and engage with social media celebrities and influencers.
8. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
9. Only 14% of people can recall the last time they saw an ad and identify the offer it was promoting.
10. 51% of marketers say that video content produces the best ROI.
11. 86% of women turn to social networks before making a purchase.
12. 75% of marketers claim to have allocated money for influencer marketing.
13. 6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality.
14. 58% of marketers say “original written content” is their most important type of content, over visuals and videos.
15. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.
16. 13% of brands generate $20 in revenue for every dollar invested in influencer marketing.
17. Google searches for the term “influencer marketing” have increased by 325% over 12 months.
18. The influencer marketing industry is expected to reach $1.7B in 2018.
19. 75% of professionals think influencer engagement is effective in lead generation.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 19 Influencer Marketing Stats That Will Surprise You

 

15 Social Media Updates You May Have Missed in November

Facebook

Facebook Updates Events App with Restaurants, Bars, and More

To help you discover bars, restaurants, and nearby attractions, Facebook rebranded its standalone Events app as “Facebook Local”. Facebook Local combines events and permanent places to a single search engine powered by Facebook’s 70 million business pages plus reviews and friends’ checkins.

Announcing New Tools for the Creator Community

Facebook announced two initiatives to help creators unleash their creativity: an app that helps creators manage their presence on Facebook and a central destination where creators can get the resources they need to improve and grow.

The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket.

Facebook for Creators is a new website where creators can find resources and tips on how to create great videos, connect with fans, and grow on Facebook.

Facebook Introduces Messenger Chat Plugin for Business Websites

Facebook has revealed details about version 2.2 of its Messenger platform, which comes with a highly requested customer chat plugin. With Messenger Platform 2.2, Facebook aims to help businesses and developers “reach their customers in new and engaging ways.” The newest way for businesses to engage with customers is with Facebook Messenger’s new chat plugin.

Facebook Introduces a Simple Polling Feature With Support for GIFs

Facebook has brought a new feature to pages and profiles allowing users to post simple polls, and also, they can add GIFs to those.

Polls take account of 1 question and 2 choices of answers, similar to the new Instagram polls that were introduced recently.

To create a poll, users need to create a status update first, scrolling to the bottom to find the poll option. Then, users are presented with several text boxes where they can enter your question and the two possible answers.

Instagram

Expanding Uploads from your Camera Roll

Starting Nov 7, users can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.

Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share.

Stories and Save on Mobile Web

Starting Nov 16, users can experience instagram.com in two new ways: by creating stories and saving posts you like.

You’ll see the camera icon at the top left of your feed. Tap it to take a photo or to add a photo from your library. You can also add text and change the text color. When you’re done, post it to your story by tapping “Share to Your Story”.

Introducing New Stickers for Thanksgiving

November 17, Instagram launched a new set of stickers to help celebrate Thanksgiving in the United States.

From expressive turkeys and decorative gourds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add a little extra creativity to the moments you share throughout the holiday.

New! Request to Join a Friend’s Live Video

Going live with a friend is now even easier. Starting today, when a friend is live, you can let them know you’d like to join in the fun and hang out live together.

When watching a friend’s live video, simply tap the “Request” button in the comments section. You’ll see a confirmation that your friend has accepted your request, and you’ll have a moment to prepare.

Once you’re live, the screen will split in half so you can hang out live with your friend. You can leave your friend’s live video at any time, making it easy to join for a quick hello or a longer chat.

Remix Photos From Friends in Direct

Starting Nov 28, you can remix your friends’ photos — then send them back for fun conversations.
When viewing a photo message from a friend, tap the camera icon at the bottom and capture a reply. Your reply includes a sticker of what you’re replying to. Move and resize it, and add your own twist with stickers, text and drawings. You can remix photos back and forth for a fun visual of your conversation.

LinkedIn

LinkedIn introduces Career Advice feature

To make it easier for members to connect across the LinkedIn network with one another for lightweight mentorship opportunities, we’re launching a new Career Advice feature. Whether you’re looking for best practices for approaching a new project, advice for starting a business, or intel on switching industries, Career Advice can help you connect with the right person.

Get data on your employees’ sharing behavior

The networking site ‘LinkedIn’, is analyzing users’ sharing habits and offering to send its findings to their employers.

This includes the amount of content people are posting, and the impact these updates are having on “content engagement”.

Snapchat

Introducing the new Snapchat

On Nov 29, 2017, a new and improved Snapchat has been introduced for users organized around their relationships and personalized just for them.

The new Snapchat separates the social from the media. This means that the Chats and Stories from users’ friends are on the left side of Snapchat, and the Stories from publishers, creators, and the communities are on the right.

Also, there is “Dynamic Friends Page,” invented to make Snapchat feel even more personal. The new Friends page to the left of the camera displays users’ friends based on the way they communicate with them.

Snapchat Introduces A New Ad Format: Promoted Stories

Snapchat is rolling out a new ad format just in time for the holiday season: Promoted Stories, which will let advertisers pay to push their story to more users.

A Story, for those who may have forgotten, is a collection of photos and videos stitched together into one extended thread with each part of the story disappearing 24 hours after it was shared. It’s one of Snap’s most popular products, and the same product that Instagram successfully copied a little over a year ago.

Anyone on Snapchat can create a Story, including brands or businesses, but they are only visible to the account’s followers. Promoted Stories, though, are country-wide, which means a brand could push their ad to all Snapchat users in the U.S., for example.

Twitter

Twitter Doubles Tweet Character Limit to 280

Twitter has announced doubled its limit for tweets from 140 to 280 characters, a bid to pull in more users and boost engagement at the social network.

The roll-out includes all languages except Japanese, Korean and Chinese, in which space limitations have not been an issue, Twitter said. Twitter has limited its users to 140 characters per tweet since its launch in 2006. According to Twitter’s data, just 5% of tweets were longer than 140 characters, and 2% were over 190 characters. Only 1% of tweets hit the 280 character limit during Twitter’s testing period.

YouTube

Expanding Community on YouTube

Community has always been at the heart of YouTube. From supporting each other, to touring the world, to making each other laugh, you and your audience have established strong bonds on YouTube. This connection goes beyond video, so about a year ago we invited a few creators to test out a new place to connect with fans in-between uploads with polls, pictures, text, GIFs, and more. YouTube called this place Community. Creators have been doing amazing things with it.

The launch of the Reels beta, a new ad format was mentioned here to all creators with over 10,000 subscribers. The idea is to introduce a new video format on YouTube that lets creators express themselves and engage fans without having to post a full video.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 15 Social Media Updates You May Have Missed in November

9 Superb Omnichannel Stats A Marketer Should Know

1. Campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%.
2. 87% of customers think brands need to put more effort into providing a seamless experience.
3. 77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies.
4. 55% of companies have no cross-channel strategy in place.
5. 90% of customers expect consistent interactions across channels.
6. 64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing.
7. 14% of organizations say they are currently running coordinated marketing campaigns across all channels.
8. 51% of marketers can’t react to new channels, devices, trends or competitors using their current tech.
9. 50% of shoppers expect that they will be able to make a purchase online and pick up in-store.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 9 Superb Omnichannel Stats A Marketer Should Know

 

4 Super-Useful AdWords Features You Can’t Afford To Miss

Google has released several new AdWords features throughout 2017 which are in fact new ways for advertisers to bump up their campaigns. Yet, here in this post we’ll talk about the 4 latest and super-useful AdWords features offered to help advertisers perk up the performance of their paid search campaigns.

Take a look at the below mentioned updates and know everything about implementing these throughout your AdWords account:

#1 Promotion Extensions

People are continually looking for deals, whether it’s for a discount on holiday gifts or a cheaper flight. In fact, 7 out of 10 internet users look for sales or discounts before visiting a store. To help attract these deal-seeking customers with the latest offers, AdWords brought promotion extensions.
This feature makes it easy for advertisers to keep their promotions up to date without the need to create new ads. They also free up the rest of their ad for more unique content, like the brand terms or a clear call to action. Whether they’re sharing a discount code or simply sharing a site-wide discount, these ad extensions will send their CTR’s skyrocketing.

For example, if you’re a shoe store, you might use promotion extensions to show a “30% off” promo code on all Black Friday orders. You can also make these types of seasonal offers more prominent in your ad by selecting one of 12 occasions, like Black Friday or Back-to-school.

#2 Ad Variations

Ad variations offered in the new AdWords experience lets advertisers test changes across their text ads at scale in a fast and easy way.

With the update, advertisers are able to test ad copy changes across their entire account in just a few minutes, which previously took hours of manual work. This means they get to quickly test ad copy and make improvements that result in better ad performance.

For example, you may want to see how “Happy Holidays” performs when used in your text ads. With ad variations, you can test this change across thousands of ads in just a few clicks. In fact, some advertisers have set up variations for more than 1 million ads in less than a minute.

 Within the ad variants interface, you can:

• Find and replace certain key words (or keywords, for that matter) in your ads
• Update entire textual components (headlines, description, paths)
• Invert your headlines

#3 Custom Intent Audiences

To help advertisers reach I-want-to-buy shoppers, AdWords has rolled out custom intent audiences for the Google Display Network. Custom intent audiences make it easy for advertisers to reach people who want to buy the specific products they offer–based on data from their campaigns, website and YouTube channel.

For example, if you’re a travel agency offering holiday getaways, Google could automatically create an audience of people shopping for “all-inclusive ski resorts” or “flights to Palm Springs.” We’ll then show you reach and performance estimates for each audience, so you can plan your campaign with precision.

#4 Gmail Remarketing

Gmail ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms. Furthermore, the capacity to remarket and, all the more vitally, do as such powerfully by means of Gmail is exorbitantly advantageous for advertisers.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 4 Super-Useful AdWords Features You Can’t Afford To Miss