[Case Study]- Amazon vs. Google

Amazon and Google are the two best new-age companies right now. Both become the two largest platforms in the online retail. Both the e-commerce giants operate very differently.

Amazon does not use external forces to rank their products while Google uses signals from websites, social signs, history and other search-related elements to produce your search results.

Google used to be the only go-to resource to find products or services online.

Today, Google rules supreme; however, social media platforms are becoming more business oriented, and Amazon is providing retailers other alternatives to get exposure. In turn, more visibility represents more opportunities to convert and drive sales.

In this case study, you’ll better understand the differences between the two e-commerce giants.

History: Amazon vs. Google

Amazon

1994- Founded
1995 – Amazon goes live and sold its first book online.
1997 – Amazon’s claim to be “Earth’s biggest bookstore”. In their first Annual Investor Report, Amazon boasted $164 million in sales from 1.5 million customers in 150 countries.

Google

1998- Founded
2000:  Google became the world’s largest search engine
2007 – Froogle is retitled “Google Product Search”. This is the early version of Google Shopping featuring Product Listing Ads (PLAs), and it’s still free.
2012 – Google Product Search becomes Google Shopping. Advertisers must now pay to play on the Google Shopping network.

Users: Amazon vs. Google

Amazon

• 310 million active customer accounts worldwide on Amazon.
• Number of Amazon Payments active users is 33 million users in 2016.
• There are approximately 54 million Amazon Prime members.

Google

• 17 billion unique monthly searchers
• 095 billion monthly searches
• 63,257 Google searches in 1 second

Shopping Ads: Amazon vs. Google

Google Shopping Ads

Google shopping ads, or product listing ads,  are cost per click (CPC) ads which online merchants purchase through AdWords.

Example, they are located on top of paid search ads and organic listings. They show a product image, price, seller’s name, and other details such as shipping information.

Amazon Ads

Amazon offers its own advertising platform where Amazon sellers can promote their products and drive sales.
It offers different types of ads, and not all of them are available to every seller. There are three main ad formats: Amazon Sponsored Products Ads, Amazon Headline Search Ads, and Amazon Product Ads (a.k.a. “Product Display Ads”). 

Reviews: Amazon vs. Google

Amazon

Amazon Product Reviews have a substantial impact on a product’s ranking, traffic, and sales performance on Amazon.
The more product reviews, the more likely a product will improve its discoverability and buyability – two important components to success on the Marketplace.
In 2016, Amazon announced they will no longer permit free or discounted products in exchange for reviews.
According to the announcement, the Marketplace now bans incentivized reviews – unless they are facilitated through the Amazon Vine program.

Amazon Vine:

• Invites reviewers to post their opinions on (free) new or pre-released items to help shoppers make purchase decisions.
• There is no guarantee that the product will receive a positive review.
• Amazon invites reviewers to participate in the Vine program based on feedback from other customers.
• A reviewer’s rank is determined by the overall helpfulness of all their reviews, factoring in the number of reviews they have written.

Google

In March 2017, Google announced it will be phasing out Google Trusted Stores and replacing it with the Google Customer Reviews program managed through the Google Merchant Center.

Google Customer Reviews:

• It is a free program that allows businesses to collect feedback from users.
• Ratings from Google Customer Reviews apply to your seller ratings eligibility.
• Seller ratings appear on Search Ads, in Google Shopping, and on an optional badge that can be displayed on your site.
• Customers receive an email requesting feedback from Google about their experience with your store.

Shipping: Amazon vs. Google

Amazon

Amazon Prime– It is a paid subscription service offered by Amazon.com that gives users access to free two-day delivery, streaming video/music and other benefits for a monthly or yearly fee.

Benefits

• FREE Two-Day Shipping
• FREE Same-Day Delivery
• Prime Now: FREE two-hour delivery
• Amazon Restaurants: One-hour delivery from popular restaurants
• Prime Video
• Prime Music

Google

Google Express– In 2013, Google launched Google Express (formerly Google Shopping Express), on a free trial basis in San Francisco and Silicon Valley. Originally it was a same-day service; it now offers same-day and overnight delivery.

Benefits

• Free same-day delivery on eligible orders
• Shared membership with someone in your household
• 3-month free trial for new customers

Business Segments Revenues 2016: Amazon vs. Google

Amazon

Of the $136.0 billion of total net sales in 2016, Amazon generated:

• $79.8 billion, 58.7% of the total, from the North America segment;
• $44.0 billion, 32.3% of the total, from the International segment; and
• $12.2 billion, 9.0% of the total, from the Amazon Web Services (AWS)

Google

During 2016, Alphabet generated a total of $90.3 billion of revenues. Of these, Alphabet generated:

• $89.5 billion, 99.1% of the total, from the Google segment
• $0.8 billion, 0.9% of the total, from ‘Other Bets’

Revenues 2001 to 2016: Amazon vs. Google

Amazon

• Amazon generated $3.1 billion of revenues during 2001.
• During 2016, Amazon generated $136.0 billion of revenues.

Google

• Google was a much smaller company than Amazon during 2001.
• Google had revenues of $0.1 billion in 2001.
• Alphabet reported $90.3 billion of revenues in 2016.

Stock & Advertising: Amazon vs. Google

Amazon

• Amazon generated $124 billion in revenue in 2016 across its North American and international retail segments (a 25% increase from $99 billion in 2015).
• Amazon Web Services (Amazon’s cloud computing service) increased sales 55% in 2016 to $12.2 billion.
• Amazon is also expanding into other high-margin businesses including its advertising business which is growing rapidly.

Google

Shares for Google’s parent company, Alphabet, are up about 11%, (not much in comparison) with Amazon’s 51% increase. Even with the name change, Google still takes up the majority of Alphabet’s business.

• In 2016 Google accounted for 99% of the Alphabet Company’s revenue and 118% of its operating income.

Both the companies have been growing in double digits for the past several years. Amazon is leading the revenue growth race. Amazon’s ad business growth is a major threat to Google’s search business.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Case Study]- Amazon vs. Google

 

11 Stats Why Your Company Should Use Brand Advocates

 

1. 90% of all purchases are subjected to social influences.
2. 67% of shoppers spend more money online after seeing recommendations.
3. 90% of consumers trust recommendations from friends and acquaintances.
4. Customers referred by advocates have a 37% higher retention rate.
5. Content shared by employees receives 8X more engagement than content shared by brand channels.
6. Brand messages are re-shared 24 times more frequently when distributed by employees’ vs the brand.
7. Employee advocacy results in a 5x increase in web traffic and 25% more leads.
8. Advocates tell 2X as many people about their purchases than non-advocates.
9. Brand advocates recommend because of good experience 50% and a desire to help others 37%.
10. Brand advocates spend 2X more than average customers on their favorite’s brands.
11. Brand advocates are 75% more likely to share product information.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.
Source: 11 Stats Why Your Company Should Use Brand Advocates

 

10 Free and Simple Tools to Help You Write Better

Blogging is the best way to grow your business online. It gives you the opportunity to display your brand as to publish consistent content and get more traffic to your website.

It is an art and using the right blogging tools will make your art rise & shine and give your blog post an extra boost in audience appeal. Editing your content is important to help you catch any mistakes and improve your writing skills.

Here are 10 best blogging tools to help you write and edit blog post better.

1) Hemingway App

Hemingway App is like your own personal editor. It helps to evaluate your work & increase clarity in your writing.

Additionally, it flags grammatically challenging writing, such as that written with passive voice, an overuse of adverbs, and more.

It highlights long, complex sentences and common errors; if you see a yellow highlight, shorten the sentence or split it.

If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its twisting, splitting logic- try editing this sentence to remove the red.

Pricing

2) Evernote

Evernote is a suite of software and services allowing users to capture, organize, take notes and find information across multiple devices.

It is a place for individuals and teams to capture, nurture, and share ideas in any form.
Devices can easily integrate with the content stored in Evernote which makes materials more accessible.

Pricing

3) Grammarly

Grammarly’s free writing app will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful. This app can improve your language skills. It can find typo errors and grammatically incorrect sentences.

Copy and paste your article into Grammarly’s online grammar checker to how it performs against checks for spelling, sentence structure, punctuation, style, and more.

Pricing

4) Death to the Stock Photo

Death to Stock provides high-quality stock images to creative professionals for free in a monthly email. There are plenty of free photos to choose from, but there’s also an option to upgrade and ‘go premium’.

Pricing

5) Hubspot’s Blog Topic Generator

This is one of the best blog idea generator tools which help you to generate titles for your blog posts, or you can choose to use it to generate new topic ideas.
Simply add your keyword in the text field and it will show you titles or topics to choose from.

Pricing

6) After a Deadline

‘After the Deadline’ uses artificial intelligence to check spelling, style, and grammar. This app helps you to improve different aspects of your text.
This app will recommend alternative options for misused words and explain why you need to make such change.

7) Word Counter

Apart from counting words and characters, this tool can help you to improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism.
To check word count, simply place your cursor into the text box above and start typing. You’ll see the number of characters and words increase or decrease as you type, delete, and edit them.

8) Copyscape

Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original. Enter the URL of your post and get results about your article.

9) Stocksnap.io

StockSnap.io has a large selection of beautiful free stock photos and high-resolution images, with hundreds more being added each week. All photos are searchable.

10) ProWritingAid

ProWritingAid is your online writing editor and personal writing coach. You can use it as an online spelling/grammar checker and plagiarism checker, as well as to improve the readability and paragraph structure, eliminate redundancies and clichés, find overused words and repeated phrases, and more.

Pricing

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 10 Free and Simple Tools to Help You Write Better

 

[Infographic]-10 Important Elements Your Website Homepage Must Have

Your homepage is typically the first impression your website visitors and therefore it needs to be perfectly optimized to turn those lookers into bookers.

Website homepage is an important tool for converting leads and generating new customers for your business.

DSIM has put together this infographic, containing essential elements that every website homepage must have.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]-10 Important Elements Your Website Homepage Must Have