Thursday 31 August 2017

Digital Marketing Tool of the Week: Buffer for Video

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Buffer for Video: “To upload, schedule and share Videos”

Buffer for Video’ is an automation tool to help you upload, schedule and share all your video content from one place.


Know the details

Buffer for Video is the first product to empower native video scheduling to all the big social media networks. You have to upload once, to share your video everywhere. You get access to full analytics on the video update, just as you do for all your other posts, making it easy to compare the effect of video on your social media marketing efforts.

How does it work?

You have to simply upload your video one time, and then, you can share and schedule it on multiple networks. Buffer for Video works smoothly with Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram. You can upload video of up to 1 gigabyte in the file formats of mp4, mov., or avi.


Pricing

Free/Paid

Source: Digital Marketing Tool of the Week: Buffer for Video
 

Wednesday 30 August 2017

[INFOGRAPHIC]- 35 Tips You Won’t Succeed In Sales Without

sales-tip

Successful salespeople are always experimenting with existing techniques and trying out new ones.  They constantly practice, develop, and refine their strategy.

This Infographic will help you to know about your peak selling shape. Whether you want to focus on your presentation skills, your approach to calling prospects, your techniques for closing, or all of the above, you’ll find some great tips in this Infographic.

sales-tip_dsim

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: [INFOGRAPHIC]- 35 Tips You Won’t Succeed In Sales Without
 

Monday 28 August 2017

6 Most-effective Social Media Ads in 2017

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New social media advertising comes out every day, every week; yet there are limited ones that become most popular.

Why? Because, these ads are made virtually with immeasurable ability to scale.

These convey compelling offers through compelling mediums to individuals finding these really compelling.

And, so, we have brought here a couple of social media ads, standing superbly amongst all.

Let’s take a closer look at what each of these 6 ads offers to help you know how to set in proven strategies and generate consistent ROI, via an advertising.

 1) Expression Fiber Arts– Facebook Advertising



A great example of Facebook ad in action comes by Expression Fiber Arts. It does a great job offering free products, downloadable and predictable discounts and coupons for its audience.

Following the strategy, it has earned her more than $1,000,000 in annual sales in just 2 years.


2) Spearmint Love– Instagram Marketing




‘The Spearmint Love’ saw great success with its advertising on Instagram. For its Thanksgiving retargeting campaign, the brand took an optimized approach for conversions and used data from the Facebook pixel to set up a custom audience to retarget. It now automatically builds a custom audience targeting users who visited its website in last 60 days and left without making any purchase.

With the strategy, Spearmint LOVE has seen:

 

3) RockTape – Twitter Advertising



RockTape, a brand that deals into equipment and athletic tape retailing, brings a great example of Twitter advertising.

It’s been found that promoted tweets with Website Cards drive 43% more engagement than just tweeting out a link. RockTape followed this strategy and has only paid for clicks to its website and set up conversion tracking every single pay out. It also took remarketing based on people visiting its website earlier; yet leaving without making any purchase.

The strategy led RockTape to increase engagement through these campaigns, directing users directly to store and increasing sales.

4) Native Union– Pinterest Advertising



Native Union is a popular brand dealing with mobile phone accessories. It keeps on reposting pictures of its products that talk of high-class lifestyle and are of extreme importance in modern days. The strategy has helped Native Union earn huge popularity amongst all types of customer groups, further improving its sales.

5) Baume & Mercier- LinkedIn Advertising



Baume & Mercier is one of the great names in the Swiss watch industry and has done a fabulous job in its LinkedIn ads. Through a Sponsored InMail campaign, which was customized for young professionals, progressing in their careers; in Italy, France, Spain and the UK, the brand uncovered the greatest potential.

The campaign invited them to take part in intimate style workshops and personal shopping experiences offering an exclusive insight into the design philosophy behind Baume &Mercier. Hundreds of guest joined actors, designers and watchmakers.

Results were:

  • It got a response rate of more than 50%
  • CRM database grew by 1,200 new members
  • 216 of respondents attended the events
  • 157 individuals provided their contact details
  • Click through rates went 4x of the benchmark


6) Taco Bell- Snapchat Advertising



Taco Bell created a filter for Cinco de Mayo and it performed extremely well. Being fun and engaging, both individually and in groups, it got viewed by 224 Million times. Options became greatly popular amongst users playing with and it helped increase Taco Bell’s sales tremendously.

There are hundreds of altered marketing strategies and everybody is trying to get ahead and to make sure you win, explore and learn how to resourcefully manage your multi-channel advertising without losing your mind.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

10 coolest YouTube banner designs for your inspiration



If your YouTube fans are alluring with your awesome video content on a regular basis, it’s important to keep your YouTube Channel banner looking fresh.

Banner is one of the important elements representing the style, eminence and insight of your channel.

Every promising YouTube sensation needs an exciting banner that matches their awesome channel.

Here are 10 creative YouTube banner examples and let’s go ahead to find the one that works for you!

What Makes a Good YouTube Banner?

  • Minimum dimension for upload: 2048 x 1152 px
  • Minimum “safe area” where text and logos are ensured not to be cut off : 1546 x 423 px
  • Maximum width: 2560 x 423 px
  • File size: 4MB or smaller
  • Use a high-resolution image
  • Keep it on-brand
  • Your banner should represent what your company does in a timely fashion

YouTube Channel Banner Examples

#1 TripAdvisor B2B


TripAdvisor B2B’s aim is “redefining the way the tourism industry markets to travelers”. It is the world’s largest travel website; attracting around 390 million unique users each month.

It is used by millions of travelers to discover and rate accommodations, restaurants, and much more information about endless destinations.

Its YouTube banner is showing this site is all about travel and also it’s portrays the action of visitors giving feedback on their experiences by showing rating signs.

#2  Google



Google is an American multinational technology company that specializes in Internet-related services and products. Its mission is to organize the world’s information and make it universally accessible and useful.

Google cleverly incorporates all its services into its banner. It’s a quick and colorful trip.
Its banner is also a prompt that at times busy can be better. The masterpiece is perfectly balanced, dynamic, and Google’s signature colors are bright as ever.

#3 Refinery29



Refinery29 is a lifestyle destination that delivers non-stop inspiration to live a more stylish and creative life.

It is often featuring its writers, editors, and content producers in its videos. It is showing, they’ve all become popular personalities and the brand put them front-and-center in its channel banner.

#4 Nuvolari Lenard



One of the most exclusive and largest luxury yacht design studios in the world, Nuvolari Lenard is well-known for its timeless and elegant Italian Style.

The most important thing about this banner is its simplicity. The channel banner itself doesn’t show anything clearly marine, the use of capital letters and tiered monochrome does indicate a brand that’s high-end.

#5 Vox



Vox is an American news and opinion website owned by Vox Media.

It uses basic geometric shapes to create its colorful channel banner. Each element features a television line texture, fitting for the channel.

#6 Bon Appétit


Bon Appétit is an American food and entertaining magazine. It is the award-winning No. 1 food lifestyle brand covers food through the lens of cooking, fashion, travel, and technology.

This banner is very clear, from the logo icon to the center image. It portraying its branding and the picture itself sends a sign of the type of content visitors can expect to consume. All you can see is food.

#7 TobyGames



Toby Turner‘s gaming channel, TobyGames, is currently the 100th most subscribed channel on YouTube, and has 6,716,000+ subscribers. He is well-known for his Minecraft, Skyrim, Happy Wheels, Slender, and Walking Dead series.

You can’t beat a Toby channel banner. It has zombies, wizards, swords, “Minecraft” and Segways; all things we can believe that Turner loves deeply.

#8 Delhi School of Internet Marketing  



DSIM is the first digital marketing institute delivering advanced digital marketing course in India via In-class & live online training by Industry experts.

This channel is a home of advanced digital marketing training. It uses a very simple style for their channel banner company’s own logo and a well-blended background with their website URL and contact number front. From one single look, you can have it all.

#9 The Verge



The Verge was founded in 2011 in partnership with Vox Media, and covers the intersection of technology, science, art, and culture.

It is quite a perfect name for a channel that covers the intersection of Technology, Science, Art and Culture. Simple intersecting lines as background are just perfect for it.

#10 Every Tuesday


Every Tuesday is an education resource for aspiring graphic designers and hand letterers. It offers weekly tutorials for Adobe Illustrator, Photoshop, and InDesign.

The channel is run by Teela Cunningham, a graphic designer passionate about helping others.
No wonder the banner is brilliant! Teela paired a script and sans-serif with top view photography in her banner.

Conclusion

Creating a YouTube banner is two-fold process. First, you have to find a way to incorporate your company’s ability into video content in a way that’s engaging and appealing to your target audience.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

 

Saturday 26 August 2017

11 Link Building Stats To See Now, Not Later

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  1. Backlinks in Google search trends peaked in 2011 and 2017.
  2. Lists posts on average receive 74% more links than any other content type.
  3. SEMRush is the most popular SEO and link tool in the world, followed by Ahrefs.
  4. Content marketing interest peaked over link building in 2013 and interest shows continued growth into 2017 – 2018.
  5. 35% of clients spend less than $1,000 per month on link building.
  6. 53% of clients allocate a quarter or less of their SEO budget to link building.
  7. 90% of participants said they employ content as a link-earning tactic.
  8. 70% of the links search users click on are organic.
  9. 81% of businesses consider their blogs to be an important asset to their businesses.
  10. A sample of 750,000 well-shared articles over 50% had zero external links.
  11. Content-based link building is most effective tactic and the most popular.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Friday 25 August 2017

6 Ways to Reduce Bounce Rate on Your Website

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If you’ve been facing problem to increase search traffic to your website, improve email sign ups, get more leads or clients, it’s likely that your bounce rate is too high.

First, we need to understand what is ‘Bounce Rate’?

What is Bounce Rate?

Bounce rate is the number of visits in which visitors leave website from the landing page without surfing anymore. It means it is the percentage of site visitors who come to your website and leave after only seeing a single page.

High bounce rate indicates that site appearance pages aren’t related to your visitors.

It is important because this is a measure of how people interact with your site, whether they are interested in your content and whether your website is accurately optimized.

Why it is important to reduce bounce rate?

If you reduce the bounce rate on website pages that have the highest volume of traffic from your highest converting page and a greater chance of conversion.

Here are 6 following ways for reducing your bounce rate that helps to boost your conversion rate.

#1 Improve Your Website Design

Your website design does matter. Your design and content need to be attractive to prospective target visitors.

People don’t spend time on sites that look terrible and are not easy to navigate.

If you are running CMS software like WordPress that have thousands of premium themes you can invest in to get you up for beautiful design.

The study revealed that visually complex websites are not practically as appealing as simple ones.

Tip

Sometimes simple is better.

#2 Optimize for the Right Keywords

When users enter any keyword in Google search query, they’re offered with pages that are most likely to deliver the answer.

Example- here is a snippet of each is generated on a search engine results page, with the help of that page’s title tag and Meta description.

If visitors clicking through the above search engine result don’t ‘find 8 best PPC Blogs that every search marketer should read, they’ll bounce.

Tip

Always remember, before you publish a page, check that its title tag and Meta description perfectly exemplify the content of the page so that your visitors are less likely to bounce.

#3 Optimize Page Load Speed Time

One of the major factors for high bounce rates is the page load speed time.

Stats show that 53% of visitors will abandon a page if it doesn’t load in 3 seconds.

The slower your web page load, the higher will be your bounce rate. Slow sites may destroy your business and dishearten prospective clients from buying from you.

And, if your page load speed times decrease, your users’ time on the website will certainly increase.
There are several ways that you can improve your site’s load speed time, but the simplest and fastest ways are to improve your site’s design by:
  • Restructuring the number of elements on your page
  • Use CSS instead of images
  • Merging multiple style sheets into one
  • Decreasing scripts and placing them at the bottom of the page

Tip

Before you are checking the content of your pages, first, validate your visitors can actually view them in an accurate amount of time.

#4 Keep Your Blog Fresh with Up-to-Date Content

Keeping your blog fresh with up-to-date content will always produce the best ROI.

Blog content usually has the highest bounce rates of all pages types.

By adding fresh and unique content, you’re slowly creating drive and establishing trust.

And, if you repeat visitors will begin to surpass new visitors which begin to increase your conversion rate. You can generate more and more ROI from repeat visitors; the reason is you’ve already created a level of trust with them.

Tip

Check that your site’s flow is well designed, up-to-date and your content is fresh & original and easy to use in order to decrease your bounce rate.

#5 Internal Linking

Internal linking is good SEO practice to increase your search ranking but it can help you to decrease bounce rate. It can create user interest and make them click through to another page on your site.
And, if you have a lot of internal linking in your content, it will reduce your bounce rate.

Example- If you have a WordPress site, you can simply add links by clicking on the “insert/edit” link option.

Tip

It’s plain and simple and it keeps visitors on your site.

#6 Avoid Popups

Stats show that 70% of users said that they found unrelated popups to be annoying.

There is always is a controversy whether you should use popups or not.

Additionally, popups have also been confirmed on some sites to significantly increase conversions and sign ups to your email lists.

Some popups are well aimed and designed and they will convert visitors into readers, which improves conversion rates.

Tip

Well always remember that if popups do annoy people it could increase your bounce rate. So use them carefully.

Conclusion

By using all above-mentioned ways, you’ll be on your way to increase your traffic, increasing your time on site and reducing your bounce rate.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Thursday 24 August 2017

Digital Marketing Tool of the Week: WordStream Advisor

Digital Marketing Tool of the Week: WordStream Advisor

WordStream Advisor: “Online Advertising Software”

WordStream Advisor is a suite of online marketing and advertising tools helping you get better results. You can create, optimize, manage, and measure high-performing paid search and paid social campaigns in just 20 minutes a week.
Smart tools, weekly alerts, and visually stunning reports are accessible within the platform to save you time and money.

Benefits & Features

  • The 20-Minute Work Week; smart alerts to increase your results and save money
  • Performance Dashboard
  • Mobile-responsive landing page templates
  • Call tracking tools
  • Visual reports
  • Cross-Platform to manage your AdWords, Bing & Facebook accounts in one easy-to-use platform
  • Easy and effective tools for Facebook Advertising.

Search Marketing Tools

  • Landing Page Tool
  • Google Keyword Tool
  • AdWords Keyword Tool
  • Bing Ads ToolCall
  • Tracking Software

Free Keyword Tools

  • Free Keyword Tool
  • Keyword Generator
  • Keyword Niche Finder
  • Keyword Grouper

Keyword Research

  • Keyword Discovery
  • SEO Basics
  • Keyword Analysis
  • Keyword Research for PPC

WordStream Advisor for Agencies:

With WordStream Advisor for Agencies, you can optimize your clients’ paid search and social advertising campaigns in just 20 minutes per week. Smart tools and weekly alerts save time and money, and visually stunning reporting makes it easy to show your clients how much you’re doing for them.

Pricing

Free trial/Paid

Pricing Model

Monthly Payment/Annual Subscription

Devices Supported

Web-based

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Wednesday 23 August 2017

[Infographic]- 14 Do’s and Don’ts of Facebook for Business

facebook-for-business

Facebook is important to grow your business because it has a large user base. It can help you to find your new target customers.

It can be a reasonable, effective way to connect with your target audience and promote your brand. It can deliver great results & benefits for your brand or business.

To help you to know Do’s & Don’ts of Facebook business page, DSIM put together the Infographic below.

facebook-do-n-dont-dsim-2

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

 

Tuesday 22 August 2017

11 Tools All Successful Digital Agencies Should Share




We all are using tools to make our professional lives work easier. These are effectively accessible, reasonable and enable us to work more productively, gain insights, analytics or make reporting much more simple and easy.
For digital agency, tools are lifeline as performing their extensive tasks i.e. collecting all data, organizing it, creating charts and reports every day for customers.
So, now create reports fast and easily for different clients with different KPIs and reduce the amount of time you spend collecting data and reports.
In this article, you’ll find 11 tools that every digital marketing agency should be aware of.

#1 TapAnalytics


TapAnalytics is a cloud-based business intelligence software solution that provides digital marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel and real estate.
It allows users to combine their marketing campaigns and performance results into a unified digital dashboard.

Features

  • On-demand analytics
  • Comparative scoring
  • Advanced trending insights
  • Data visualization
  • Custom calculations and report metrics
  • Cross-platform data mapping
  • Generate ad hoc reports with one click

Pricing

Paid

#2 Megalytic


Megalytic is a web-based data gathering solution that collects data from different sources of information and transforms them into different formats, from traditional spreadsheets and CSV files to very beautiful and customized charts, graphs, and maps.

It is used by digital agencies, marketers and entrepreneur for faster, more insightful and better looking analytics reports.

Features

  • Preset and Custom Report Templates
  • Vast Customization Options
  • Powerful Widget Library
  • Integration with Popular Data Sources
  • Logos, Cover Pages and Room for Text

Pricing

Free (14-days Trial)/ Paid

#3 Calendly


Calendly is one of the scheduling software that supports its users to streamline their appointment schedules. It allows users to set their availability preferences, and then send out their own personalized invitation link to arrange meetings or appointments.

Features

  • API access
  • Team availability dashboard
  • Calendar integrations
  • Pooled team availability
  • Team scheduling
  • Team availability dashboard
  • Real time notifications
  • Reporting & statistics

Pricing

Free (14-days Trial)/ Paid

#4 Tenscores


Tenscores helps you to improve your client’s Adwords quality score and get cheaper cost per clicks.
It is a tool that performs simple & powerful function. When you link your AdWords account to the software, you’ll be able to monitor your individual quality scores and their historical performance.

Features

  • Keywords’ quality scores
  • Reporting tool
  • Email alerts for quality score
  • Track the progress

Pricing

Free (30- days Trial)/ Paid

#5 PandaDoc


PandaDoc allows you to create proposals, contracts, and business docs in a beautiful template.
It is an ideal platform for managing organizational documents including proposals, quotes, contracts, HR documents, and more. It boosts your company’s revenue by accelerating the way it transacts.

Features

  • Legally binding electronic signatures
  • Documents tracking and analytics
  • Real-time commenting and collaboration
  • Upload and customize virtually any file type
  • Workflow automation
  • Seamless editing

Pricing

Paid

#6 WorkExaminer


Work Examiner employee monitoring software gives you the ability to track employee activity from your own computer.
It helps you not only gather significant data, but also track working time and block access to certain websites and content.

Features

  • Website tracking
  • Web filtering
  • Instant messaging capturing tool
  • Email recording
  • Detailed reports

Pricing

Free (30-days Trial)/ Paid

#7 DataHero


DataHero is a truly self-service data analytics tool. It focuses on data authorization and visualization that does not require the knowledge of coding.

It automatically decodes your data and shows you the answers you need through dynamic visualizations.

Features

  • Drag-and-drop interface
  • Data visualization
  • Prebuilt connectors to cloud services
  • Data Decoder
  • Matching algorithms
  • Drag-and-drop cohort analysis

Pricing

Free (14-day Trial)/ Paid

#8 Beacon


This tool has well-designed templates to choose from, you can customize colors, layout, etc. and it makes it way easier for copywriters to put together the entire lead magnet. This speeds up the launch process and saves your money.

Features

  • PDF reporting
  • WordPress to Lead Magnet
  • Online proofing
  • Tag & keyword search options

Pricing

Free/ Paid

#9 AuthorityLabs


Authoritylabs is an easy to use online Keyword rank tracking tool. You can automate SEO monitoring for their clients, track local rankings, and recover keywords with this leading SEO software.
It is useful for SMBs, web development shops, and internet marketing consultants and digital agencies.

Features

  • Flexible Reporting Options
  • Organize All of Your Keywords
  • Track Mobile Rankings
  • Track Your Competitors
  • Group Related Sites Together
  • Graph Rankings Over Time

Pricing

Free (30-days Trial)/ Paid

#10 Constant Contact 


Constant Contact’s Email Marketing tool makes it easy to create professional email campaigns with no technical skills required for digital consultants and agencies to support their SME clients.

Features

  • Customizable email templates
  • Email Automation
  • Contact management
  • Track real time success
  • Mobile responsive templates

Pricing

Free/ Paid

#11 Klipfolio


Klipfolio is a fully cloud dashboard application that allows real-time visibility into the data and KPIs behind your business, so that you can improve performance, insistently.

Features

  • Attach annotations to reports for others to see
  • Integrate multiple data sources in single report
  • Add as many users as you need
  • Manage access rights to important information
  • Many branding options such as logo replacement
  • Self-service KPI editing platform
  • Easy to use threshold indicators

Pricing

Free (14-days Trial)/ Paid

Conclusion

Above-mentioned tools help you to minimize your word load and better metrics. Now, you can spend more time on building high performance campaigns.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.