7 Reasons why you need to create Vanity URLs

Holding your own domain is important in strengthening your brand’s presence. And, as you build your business’ online presence; you may hear a lot about the importance of Vanity URLs.

The word ‘Vanity URL’ might sound fancy and technical, but it’s a simple method that brings intense effect on your company’s online presence.

It provides a wonderful opportunity to fiery social involvement, amplify and extend reach for links, and build traffic and discoverability around a marketing campaign.

“A vanity URL can increase a marketing campaign’s success rate by up to 35%.”

What are Vanity URLs?

A vanity URL is a unique web address that is branded for marketing purposes.

A customized, shortened, descriptive URL/domain name that points to a related item indicated within the URL. It is easy to remember and to share URL used to promote a product or services.

It converts a traditional regular URL into a more shortened format. They are frequently used on social media platforms like Facebook, Twitter, Google+ and LinkedIn, which limit the number of characters you can use in an update.

When Should Vanity URLs be used?

If you have planned out your site's IA (Information Architecture) properly and designed your site with keeping SEO in mind, you should not need to use vanity URLs.

However, this is not always the case and there are times when you may need to use vanity URLs.

• Online Promotion - Where the desired landing page URLs that you instruct your audience to go to are not easily translated into the promotional material (Flyers, Press Releases etc.)
• Direct users to your products - A vanity URL lures better user engagement and will encourage users to bookmark and remember your pages.
• Launching a new product or service - Especially when your CMS causes issues with URL naming and creates a non-user friendly URL. Preferably when you create your pages, they should be created with search engine sociability in mind.
• For most applicable landing page -As contrary to sending them to your homepage.

Why You Need Vanity URLs?

There are many reasons to use a vanity URLs when creating your social media platforms, the main one being for the benefit of search engine optimization (SEO).

As studies have shown, descriptive URLs for products and services deliver a higher click-through rate. With vanity URLs, you can describe a product or service using the words people automatically associate with the topic or product, encouraging them to click more.

How to Create Your Own Short Vanity URL

• Choose a short vanity URL
• Buy the vanity URL
• Shorten your custom domain with Bit.ly
• Create a DNS record for your new short domain
• Verify your tracking domain
• Share your custom vanity short links!

Here are 7 reasons why you should use vanity URLs for best performance:

#1 Builds trust and awareness

Adding a vanity URL allows your brand to build both trust and awareness. It’s more pleasing to the eye, also builds more trust. The consumers are more likely to click on a brand name link they see online than absurd URLs.

#2 Easier to Share

Using a shortened version of a brand name rather than random letters and numbers means it’s easier to remember and, subsequently, share. URL shorteners make your content & videos more appealing, and focus on the article itself.

Just a small improving change like this can have a huge impact on your marketing efforts.

#3 Improves Offline Sharing

We all know there are lots of offline ways people find websites and online social channels. As they look better and are easier to remember, vanity URLs are much better at encouraging activity online as a result of offline media and promotional resources.

And, Vanity URLs turn traditional offline campaigns into trackable, actionable, lead generating machines.

#4 Keeps Audience Focused On Your Message

The purpose of landing pages & microsites is to add focus to the digital user experience, to make it easier for visitors to speedily find and do what you want them to find and do.

That’s why separate microsites and landing pages with vanity URLs are so great, they allow you to engage and interact with users in a focused setting without any outside interruptions to ruin the conversation.

#5 Make links more manageable

Traditional long URLs do have some advantage when it comes to keywords and SEO. However, the long format URLs are often lengthy and are not easy to share on emails, web pages, and especially social media services like Facebook and Twitter. Vanity URLs help to make links more manageable to share.

In the example above, Kissmetrics, TrafficCafe, SearchMarketingExpo have their own “kiss.ly”, “tgcafe” and “smxpo” vanity URLs respectively.

#6 Track the Success of the Campaign

Today’s marketer needs to show ROI when spending in any campaign. And since almost all SMBs are marketing on a tight budget, it’s severe for them to know exactly what is making value and what isn’t.

Campaigns that drive to a microsite or landing page vanity URL take your audience directly where you want them to go, instead of taking them to a company home page with multiple messages.

It also makes sure that all the traffic, data, and conversions that come from the campaign can be tied back to your specific program instead of your parent brand.

It is much easier to measure exactly how many visitors you have, what those visitors did and didn’t do when your traffic is being engaged to a campaign specific vanity URL.

#7 Lead Your SERP with Vanity URL SEO

When users are looking for a brand, Google put social networks on the search engine results page. This is due to the exact keyword match that you’ve customized in the URL.

By having the vanity URL to your brand on many web resources, you become able to lead your SERP with your own marketing message.

Vanity URLs are an excellent way of establishing a social connection with the customer and generating links.

The Takeaway

Vanity URLs are becoming increasingly important for content sharing on social media as leading to more shares, more views, and more clicks than the bulky traditional long URLs.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Reasons why you need to create Vanity URLs 

 

23 Stats To Make You A More Content-Driven Person

1. 74% of web browsers pay attention to the quality of spelling and grammar on company websites.
2. 59% would avoid doing business with a company who made clear spelling or grammar mistakes.
3. Tweets with less than 100 characters have been found to get 17% more engagement.
4. Promoted tweets the ones that openly ask people to download something saw a 13% increase in downloads.
5. In a study of 200,000 tweets the specific words “Please”, “Check”, “Via” and “RT” generated the most clicks.
6. 85% of all marketers and 90% of B2C marketers are investing in content marketing.
7. 94% B2B content marketers use LinkedIn to distribute content.
8. 60% of marketers prioritize content variety, across different channels.
9. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
10. On average, visitors only read 20% of the content on a web page. A good web copywriter will ensure the important points stand out on the page.
11. 42% of companies are publishing new content daily or multiple times a week.
12. The click-through rate (CTR) is higher when a first name is used in the subject line, compared to no personalization.
13. Keep your subject line under 50 characters for the best chance of it being opened.
14. 41% of content marketers say they are generating Return on investment from their content.
15. Twitter is the top rated platform for content marketing distribution; 75% of marketers rate it as effective.
16. Headlines containing numbers are preferred by 36% of readers.
17. 64% of readers preferred headlines written in sentence case rather than a lower case, which only 8% preferred.
18. Try not to use the words “help”, “% off” or “reminder” in your email subject lines, as they have also been found to reduce open rates.
19. The average length of headlines that go viral is 62 characters.
20. In a study of the most popular three-word phrases in headlines, “this is the”, “will make you” and “when you see” topped the list.
21. By changing the call-to-action from “Order Information and Prices” to “Get information and prices” a real estate website increased their conversions by 14.79%.
22. Facebook found people were twice more likely to “like” a page than “Become a fan”, so changed the buttons on pages.
23. Adding social proof to your copy can considerably increase conversions. A website added “4,500 current subscribers” to their email sign up form and saw sign-ups increase by 20%.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  23 Stats To Make You A More Content-Driven Person

 

7 Tips You Need To Create a More Clickable CTA

Your website is contending with more than a billion other websites. Every one of them is requesting users to do something, whether to make a purchase, hand over personal information or explore more. And, to do it they need a good reason and there call to action comes of use.

Creating a click-worthy call to action isn’t difficult. Here are 7 tips you can use to create a call-to-action a user can’t help but click:

#1 A Sense of Urgency

When you create a sense of urgency it gets customers to act right away rather than holding off on the buy. The sooner you can intrigue people to take action, the better.

Here are a few effective CTA examples: Only X days left, Hurry, Stock limited, Closing Soon, Today Only, Last Chance, Hurry, Now, Immediately, etc.

It suggests scarcity and so, intends a customer to act promptly.

#2 Use Repetition

Use a frequent phrase to prime your user for the invitation to take action.

For example, if you need more individuals to join to your newsletter, include the phrase “save money” all through the page. Use the phrase in the header, body, and final call-to-action button.

When the user reaches the call-to-action button, his mind has connectively connected the action of “clicking to subscribe” with saving money.

#3 A Benefit To Focus On

Higher conversions happen only when a marketer can answer “what’s in it for a customer” the whole time.

A call-to-action button that says “learn to write email copy that sells” is more impactful than one that says “get our app.” Phrase your call to action to focus on results, and you’ll instantly see more clicks.

#4 Minimize the Risk

Ensure you’re clearly minimizing risks in your call to action or in the copy. Keep in mind, the less risk involved, the more likely your user is to click a call to action — and telling them something is free, takes out any financial risk in their brain.

#5 Choose the Right Color

Visual is an important sense through which you communicate and therefore, using the right color is so important.

Colors naturally invoke emotion in people and transmit info on an intuitive level. For example: If you want to rejuvenate, pick a vibrant yellow or orange, or choose for a rich purple if you want to convey a sense of lavishness and comfort.

Since you can communicate through visuals, use a color that will get your users to “click.”

#6 Ask at the Right Time

It’s important to ask your visitor to nibble at your call to action; it’s evenly important to ask them when to do it.

For example: If you’re looking for opt-ins for your course or email list, apply a welcome mat or outline your opt-in above-the-fold like here.

#7 Keep it Simple

It’s a great practice to follow up your primary call to action with a secondary one.

Make sure your primary call to action is straight away visible and understandable, and then see & rectify if other elements on the page could distract visitors from that call to action.

If you’re giving the visitor several other calls to action to click on, it’s probably too much. So, keep it simple.

Before you leave

Pull in more visitors and increase conversion rates by helping your visitors through the buying procedure using powerful call-to-action techniques.

Implementing these tips today will make your CTAs appealing and will turn visitors into customers, and customers into repeat visitors.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Tips You Need To Create a More Clickable CTA

 

[Case Study]- 3 Success Stories to Make You Rethink Your SEO Strategy

Over 500 million people search in Google every day. SEO is not a thing you should ignore.

The strength of SEO is that, if you have a product that people are searching for, your site can act at the perfect moment — when they’re looking for it.

There are billions of pages on the internet. We use a search engine like Google to find appropriate information on the internet.

Google does a pretty decent job at returning us the best results. With search engines, you’re helping them find what they were looking for in the first place.

Not only will SEO strategy increase your visibility online, it also helps you convert the traffic on your site to potential customers.

This case study focuses on the SEO that made a great business impact on their one-to-one businesses.

#1 Industry: Travel & Tourism

The Travel industry gets a lot of attention from people searching for travel packages and finds new places. SEO strategies are important for the travel industry.

Example:

Maldive Traveller is a travel & tourism company having suffered from the online approach. The digital marketing was not working for them the way they needed it. They had to do something about it, so they approached a skilled company — Fatbit Technologies.

What they did?

• Deep Industry analysis to make clear picture about product and user segmentation
• Broad keyword research
• Link building by placing links on the sites which are relevant and valued by search engines
• Implementation of unique keywords on each page to optimize them

 

 

Key Results

• Lead generation up by 153%
• Bounce rate decrease by 64%
• Pageviews per day improved by
• Visitor per day up by 42.03%
• 37% returning visitors
• Average visit duration increased by 57%

#2 Industry: Manufacturing & Export Industry

Business offering manufacturing and export services can also benefit from SEO campaigns. For places offering these services, it’s important to make sure their online presence gives them an advantage over competitors.

Examples:

Garware Wall Ropes Ltd is India’s top & one of the world’s biggest manufacturer, supplier & exporter of Fishing Nets, Agro Shade Nets, Sports Nets, Ropes, Twines, Geosynthetics, etc.

Garware approached IKF communication for get Quality traffic to website & improve the user engagement, increase the number of enquiries and improve their online reputation across major search engines.

What they did?

• Complete analysis of the website to check the lacking factors from SEO & user engagement perspective
• The website content was updated taking into consideration the proper keyword density
• Minute aspects of the website were considered and optimized. Proper Call to Action was implemented
• Strategically listed business for various locations of Garware Wall Ropes on Google and Bing Places, which helped boost the ranking of local search keywords
• This helped attract new visits to the website and acquire quality leads
• Competitor analysis also played a key role to understand the current status of the website

 

 

Key Results

• 06% keywords were in top 5 Rank
• 01% increase in no. of leads per month from across the globe
• 49% of the selected keywords were in top 2 pages
• 97% increase in website traffic
• 82% increase in the pageviews

#3 Industry: Chemical Industry

Chemical industries are also capable of taking advantage of SEO to greatly improve their business. People looking for specific types of chemical industry can find them with adequately optimized ads. A complete SEO campaign will help your company gain more visibility than competing industries.

Example:

Lab Express is a global name in the lab and industry chemicals. It has been active industry since 1998 and has partnered with Fortune 500 companies.

Lab express come in touch with Fitbit Technologies to ensure that manufacturers and firms making chemicals related searches are able to reach its website.

What they did?

• Detailed SEO report highlighted steps to be taken to improve search engine performance.
• Suggested creation of landing pages for better keyword targeting
• Inclusion of more related content for keyword targeting
• Optimized such chemicals for the website to bring more clients
• Suggested frequent content updations for better indexing

 

 

Key Results

• 137% increase in Non-branded traffic
• Increase in inbound links by 80%
• Bounce rate declined by 59.38%
• Average visit duration up by 61%
• 87% more returning visitors

Wrap-up

In summary, the above study clearly shows the various significant improvements in the different industries in the business niche.

Increased number of visitors, growth in the total traffic and an upward trend in the rates of conversion are all evidence that SEO is an effective tool in taking your business places.

You only have to get the right professionals to do it. It’s a long game, so the sooner you start, the further ahead you’ll be.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: [Case Study]- 3 Success Stories to Make You Rethink Your SEO Strategy

9 Free Tools To Make High Converting Landing Pages

Landing pages are one of the most essential tools for marketing. It’s important that your website has a strong landing page for every action that you want your visitors to take.

Marketers use them to generate leads by making visitors subscribe to their websites or through other activities.

A good landing page builder should have these features:

• Easy and simple interface
• Fast integration / distribution process
• AB testing functionality
• Some sort of analytics/reporting feature
• Easily customizable to suit custom applications (Device friendly)
• Ability to connect to third-party software
• Mobile responsive landing pages
• Good price/value ratio

Here are some tools that you can use to design, build, and track a perfectly competent landing page:

#1 Instapage

Instapage is the most powerful landing page platform for marketing teams and organizations.

The Instapage platform has five tools that provide and end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization/analytics system, and a team/client collaboration layer.

Benefits & Features

• Template Importer
• 80+ professional templates
• Drag & drop editor
• SEO plugin
• Edit landing pages anytime
• Change the published URL
• Instant analytics & data
• 20+ marketing integrations

Pricing

Free (14-day trial)/ Paid

#2 Lander

Lander has an easy-to-use, drag & drop visual editor that’s pretty apt for beginners or small business as it doesn’t require any technical knowledge. It offers integrations with some of the well-known marketing tools that can help you in creating a marketing campaign as well.

Benefits & Features

• Easy to use Editor
• A/B Testing Tool
• Dynamic Text Replacement
• Facebook Page Tab
• Unlimited Landing Pages
• Easily integrated with Paypal, social media, Mailchimp, Salesforce

Pricing

Free (14-day trial)/ Paid

#3 Unbounce

Unbounce is one of the best and most useful landing page builder.  They offer a powerful platform for customizing proven templates or creating your own pages from scratch.

Benefits & Features

• Drag & Drop Any Element
• 100% Mobile Responsive
• Works With WordPress
• Use Full-screen Backgrounds
• Drive Conversions With Overlays
• Dynamic text replacement
• Visual landing page editor

Pricing

Free (30-day trial)/ Paid

#4 LaunchRock

LaunchRock is an online platform that enables its users to create viral "Launching Soon" pages with built-in sharing tools and analytics.

It’s absolutely free, with no restrictions and no premium plans, so you’d be smart to take advantage of it to its full capability.

Benefits & Features

• Mobile Optimized Pages
• Reporting & Analytics
• State of the Art Site Builder
• Email Marketing
• Customer Contact Form
• Data Export Retrieval

Pricing

Free

#5 Landingi

Landingi is a cloud-based, end-to-end solution for landing pages which enables users to create and customize landing pages using a drag-and-drop visual editor with no coding required.

Benefits & Features

• Over 100 premade templates
• Drag-and-drop visual editor
• CRM integrations
• Email marketing integrations
• Analyze the campaign
• Real-time lead notifications
• Form templates
• A/B testing

Pricing

Free (30-day trial)/ Paid

#6 PageWiz

Pagewiz allows the marketers and business owners to design a new landing page either from scratch or using an existing template.

The templates are well designed; highly optimized for maximum conversions as well as responsive that serves several purposes like lead generation, click-through or video landing pages or exclusively for the mobile platform.

Benefits & Features

• Built-In A/B Testing Automation
• High Converting Templates
• Multiple Email Recipients
• Real-Time Statistics
• Secure Lead Management
• Manage Multiple Client Accounts

Pricing

Free (30-day trial)/ Paid

#7 Wishpond

Wishpond empowers users to attract, manage and nurture leads, to increase their conversion rates.  It includes apps to create multiple different types of contests and promotions, to catch the attention of prospective leads.

Benefits & Features

• Easy-to-use drag-and-drop campaign builder
• Access 200+ templates for landing pages
• Social contests, forms and popups
• 100% mobile-responsive
• Create unlimited forms
• Integration with Slack, Twilio, GoToWebinar & 12 CRMs

Pricing

Free (14-day trial)/ Paid

#8 ONTRApages

ONTRApages are the easiest platforms for building beautiful, mobile-responsive web pages. You can create either from scratch or using an impressive library of professionally designed templates.

Benefits & Features

• Fully Mobile Responsive Pages
• Custom Templates
• A/B Split Testing
• Pop-up forms

Pricing

Free

#9 Kickofflabs

KickoffLabs provides an easy to use editor that can help you customize the templates as per your own formatting and advanced content such as slideshows or videos. It can be used to increase a campaign’s success rate through ‘referral’ incentives and viral boosts.

Benefits & Features

• Automated email responders
• Exit-intent pop-up window
• Built-in “thank you” pages
• IP Address Filtering
• Track Virality & Identify Influential Leads
• App integrations

Pricing

Free (30-day trial)/ Paid

With the help of above-mentioned tools, you can create landing pages that are extremely important for lead generation, higher conversions and the overall success of any online business.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 9 Free Tools To Make High Converting Landing Pages

21 Mistakes Haunting Your Facebook Ad Campaigns

There are four million advertisers on Facebook and the number here is relied upon to keep going up as businesses make conversions, communicate to customers and get more leads all in one place.

This implies advertising on Facebook is just going to get more aggressive and there isn’t much space for failure.

There are a lot of mistakes that cost advertisers a lot of money; however we have picked a few that climb to the top.

The article here will undertake 21 Facebook Ad Mistakes and w ill offer the cures to get you nearer to your dream campaign results.

Here they come: 21 serious mistakes haunting even the best Facebook ad campaigns and hurting your CTR.

1) Making a Targeting Mistake

You know the importance of right targeting. Because, no matter how great your Facebook ad copy, design or ad placement is, if it’s seen by an unresponsive or indifferent audience, there won’t be results. Your ads’ cost-per-click when based upon the audience you are targeting can bring a great difference.

You can notice below the cost-per-click for some age groups is higher than the others.

How to avoid it?

Take smart moves & start your Facebook ad campaigns to make sure you are targeting the right audience.

• Do customer research on demographics
• Analyze their interests
• Narrow down your target audiences

2) Poor Audience and Offer Match

It’s understood that not everybody seeing your advertisement knows about your brand and there, they can get left with wondering, “Why am I seeing this promotion?”

So, if your Facebook ad bounces straight to the “Click here and buy now!” Evaluating your audience match is the way important.

How to avoid it?

Check your Facebook ad’s Relevance Score: A considered metric to help you recognize how your audience is responding to a specific ad. You’ll be paying less for clicks and conversions on higher ad relevancy. The ad’s score can be seen in Facebook reports by performance.

3) Not leveraging Custom Audiences

Custom Audience: One of the best ways to win at Facebook Advertising as it helps you reach audience on the hotter side of the scale. At the point when not using this feature; there’s a huge Facebook advertising potential waiting to be untapped.

How to leverage it?

• Create a remarketing campaign for collecting leads
• Remarket to landing page visitors
• Remarket to past purchasers

4) Not excluding past converters

People frequently make the mistake of forgetting to exclude individuals who have already clicked on the ad and converted. It brings bad results as you continue wasting your ad budget on officially converted people.

It additionally hinders your ad relevancy and makes people get upset when seeing your ads even after making a buy. You may eventually experience ad exhaustion and audience decay.

How to avoid it?

• To exclude past converters, create new Custom Audiences
• Use the EXCLUDE feature to stop targeting past purchasers

5) Too much text on the Ad Image

Remember the 20% Rule of Facebook ads; it infers that only 20% of the ad image may contain text. Else, Facebook could say no to distribute your ad. Facebook isn’t as strict as this about their text rules anymore.

At present, your Facebook ad’s text density needs to fit into these 4 classifications:

• Ok
• Low
• Medium
• High

What to do?

Facebook recommends ad images with little or zero text. If you wish to be 100% sure that your ad image’s text won’t upset your ad results, keep the text density low or use no text on the ad image.

6) Using the Wrong Ad Type

Facebook allows advertisers to experiment with ad types.

While Newsfeed Advertisements are one of the easiest ad types to make, you shouldn’t overlook the various choices such as Video Ads and Lead Ads. Here’s a list of Facebook ad types.

7) Headlines without the exact hook

On an average, we’re enclosed by 5,000 ads/branding messages per day. Accordingly, if your Facebook ad headline fails to catch attention, people won’t keep on reading the ad copy.

How to write better headlines?

• Emphasize the benefits
• Keep it short and clear
• Use numbers in headlines

8) Stuffing Ads with Too Much Text

Talking of Facebook ads, less is often more. Having fewer diversions in your ad copy may get more people to convert.

This Facebook ad example by Target is moderate in regards to both the ad image and copywriting. Individuals could conceivably like this ad more as it doesn’t need a major push to read.

Target’s Facebook ad is clear as day

9) Not experimenting with various ad copies

One of the Facebook ad mistakes is not taking the time desired to craft excellent ad copy.

To examine whether your campaigns underperform due to inadequately composed texts or some other missing ad components, set up a split test and experiment with numerous ad copies.

For example, DaPulse tests different Facebook ad copies

How to write your copy?

• Find the right tone of voice
• Stick to what’s important
• Write with the customer in mind

10) Forgetting to caption video ads

As you neglect to caption your video ads, chances are that individuals won’t tap on the “Play” button and watch the whole thing. That is on account of they won’t have the ability to see what your ad is about, just a video without sound or text.

11) The 24/7 ad delivery

There are several opinions against running your ads on full timetable. Individuals get tired of seeing your ad all the more quickly and you continue spending parts of the budget on low-traffic hours getting fewer conversions.

How to avoid it?

To stay away from Facebook ad exhaustion and monitor your ad frequency, set up a custom schedule and conveys your ads just on specific times of week.

You can use the frequency capping Facebook feature ‘Daily Unique Reach’ in case withdrawing to deliver your ads to the same individual for too many times in a day.

Deliver ads one per day with Daily Unique Reach

12) Bad decision of ad placement

The choice of ad placement is an important factor affecting your Facebook ad results. One of the prior reasons why you may commit an error when choosing your ad placements is the offer and placement inequality.

The most ideal way to discover which ad placements result in the maximum return on investment, test various ad placements and examine the results. Which ad placements to start with; here’s what Facebook suggests.

How to nail it?

13) Amateur Ad Bidding

Facebook works on an auction-type bidding framework, similar to Google AdWords, giving your ad campaigns a genuine bump when applied competently. Facebook advertisements have four distinctive bidding options

To modify and see your bidding options in Facebook Ads Manager, go to the “Budget and Schedule” section.

14) Slow Campaign Take-Off

Sometimes, Facebook ad campaign timelines perform slowly.

For example, here is a campaign and the results are conveying that it failed to start delivering results for nearly 2 weeks:

Your Facebook campaign fails to take off; these could be the reasons:

• You’ve made too many ad groups of A/B test variations with low budgets
• You ad images fail to catch individual’s attention
• Low relevance of ads (due to bad audience targeting)
• Using the wrong bidding options
• Being impatient and rolling out rapid changes

How to avoid it?

To serve your ads to more people at the beginning of the campaign, increase your initial budget and expand the audience size for a week.

15) Leaving Facebook No Time for Optimization

Another Facebook ad mistake is depending excessively on moment delight, expecting a new Facebook campaign to deliver amazing results in an initial couple of hours.

As per Facebook, its ads delivery system takes 24 hours to adjust the performance level of your ad. It can take longer when an ad gets edited frequently.

What to do?

Whenever you make considerable changes to your campaigns, consider waiting for no less than 24–48 hours for drawing any conclusions.

Take a look at this campaign results graph below. It was set live on February 12, and Facebook took almost 48 hours to collect data and start delivering ads on full steam.

16) Low Landing Page and Facebook Ad Match

There are likewise numerous Facebook ads that prompt the company’s home page or irrelevant landing pages.

Promising one thing in your Facebook ads and then neglecting to keep the message constant throughout your sales funnel could be an expensive mistake. Your prospect whose interest lies in a specific product and fails to discover it on your landing page may be prone to leave the page.

Use the same messaging throughout your sales funnel, to keep your Facebook ad’s and landing page’s value propositions aligned,

17) Doing the Wrong Kind of A/B Tests

Not all your split testing ideas are relevant; additionally with limited ad budgets, your A/B testing capacity is limited to a couple of tests per month. Here, you need to make your own prioritization rules.

18) Neglecting the conversion tracking

To neglect the conversion tracking and get your Facebook campaigns up and running is not manageable in the long term. Without correct conversion tracking, you’ll have no chance for analyzing your ad results.

‘Facebook Pixel’ is the tool to track off-platform conversions and to use it; you have to install it to your website.

19) Poor Landing Page UX

Regarding Facebook ads, you should consider the ad placement when building a landing page.

For example: If you are targeting Mobile audience, ensure your landing page is optimized for mobile rather than desktop.

See this extremely clear-cut ‘Lost Password ‘mobile landing page by Slack:

20) Leaving Ads unattended

Once you leave ads on their own, they start making trouble. To monitor Facebook ad campaigns under control, go for weekly checkups. It might be worth inspecting your ad campaigns even more regularly after the initial setup.

Monitor these eight Facebook ad metrics:

• Ad frequency
• Relevance score
• Click-through-rate vs. conversion rate
• Number of leads
• Facebook Ads customer churn
• Ad performance by placement
• Clicks by interests
• Ad engagement rate

21) Neglecting the Ad frequency

Ad frequency is a Facebook ad metric that shows how frequently people have seen your ad on average. So, the higher your ad frequency, the greater the likelihood that people are drained and exhausted of viewing the same ad over and over again.

Try not to tragically neglect high ad frequency, use it as a pointer that your campaigns might need an update. Also, check other metrics to confirm the fact.

At times, we all run into the risk of committing a negligent Facebook campaign blunder.

When you counter best practices, these turn into protection against ad mistakes. The above-listed mistakes can help you get an idea of what not to do while running Facebook Ad campaigns and also, to collect important takeaways.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 21 Mistakes Haunting Your Facebook Ad Campaigns