Friday, 13 October 2017

[Infographic]- 10 Ways Brands Can Improve Employee Engagement

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Employee engagement is important for a company. It is high on the agenda for business leaders today.
Employees who feel empowered within their role and are committed to their company’s goal are definite to be more productive as well as tons more benefits.

DSIM has created an infographic describing 10 best ways to improve employee engagement.

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- 10 Ways Brands Can Improve Employee Engagement
 

Thursday, 12 October 2017

5 Strategies To Grow Your Instagram Audience

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With eye-popping user growth statistics, user-friendly postings and interaction option, Instagram now has earned a great reputation in the forefront of social media marketing.

Seeing the opportunities it holds, it has become important to expand your Instagram following.
Let’s take a look at the 5 chosen ways to do it:

#1 Search audience using Hashtags

Using hashtags to find your audience on Instagram is a strategic formula.

Recognize popular hashtags and use them to pick up visibility among your intended audience.

Finding the correct tags can take a little research, but when you use the most relevant and broadly used, these bring the best results. You can do it this way:
  • Find your competitors and check what they’re using
  • Use Instagram’s search feature, connect to key terms and phrases and go from there
  • Identify active users in your target and look at tags used by them
You can use Instagram tools like Combin to compile Instagram hashtags important to what you do and represent.

#2 Search audience by Locations and Events

When you know places or events attended by individuals conceivably interested in your offering, it pairs your chances of discovering lots of new potential followers and clients.

Further, channel and sort the results to your benefit and perform liking, commenting, and following actions to attract consideration to your Instagram account.

#3 Search audience among followers

Under the section, you can perform searching by either the followers of specific Instagram accounts or by its commenters. Accounts that you get amid the received search results are your possible followers. Further, follow them, like, and comment on their posts to make them a part of your community.

#4 Interact with found posts and accounts

Searching is an essential part, however speaking with people found is equally important to grow your Instagram audience.

When you like or comment on another person’s content, users get a notification that shows your details. It lets them check out your profile, and, on the off chance that they find interesting matter, they begin following you and this increases the engagement too.

5) Promote your account with the help of Influencers

After you’ve built up a pleasant presence on Instagram posting quality content, share your posts with the help of influencers. It’s an exceptional way to push new people to follow you on Instagram.

Their inclusion in the promoting of your Instagram account will advance up your followers’ scores.
You can sort the results by the number of followers, likes, or comments. Instagram accounts showing up at the very top subsequent to arranging are your potential influencers. Additionally, check their profiles and contact for a possible partnership on promoting your Instagram account.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 5 Strategies To Grow Your Instagram Audience
 

Tuesday, 10 October 2017

10 AdWords Ad Extensions as “ADDITIONAL BONUSES”

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Many advertisers know that ad extension allows you to display additional information such as location, sitelinks and many more on your Google ads. But only a few of them use ad extension to their full potential.

Google provides advertisers a range of ‘Ad Extensions’ to help increase ad rank and click-through rate.
“Google reports that using ad extensions can increase CTR by 30% on average.”
These extensions can help your ad be clear and direct users to significant content on your website.
Here are the different types of ad extensions for more information about your business:

1) Sitelinks Extensions

Sitelink extensions can take people to specific pages on your site- like your store hours, product prize, a specific product, or more.

These extensions are clickable and it’s best to link them to related text. It can inspire meaningful clicks, and can generate new business for you.

You can add sitelinks at the account, campaign, or ad group level. You specify the link text (what shows to people) and URLs (the pages they click to).

Only adding and enabling sitelinks has shown to give advertisers about 8% uplift in CTR.

Benefits

  • Update easily
  • See detailed data about your clicks
  • Edit your sitelink extensions without losing data
  • Customized sitelinks for mobile
  • Schedule with start and end dates

2) Location Extensions

Location extensions improve local ads by allowing businesses to show their address, phone number or business map.

When you add location extensions with your ads, you make it easier for your clients.

It is also hyperlinked and clickable, which certainly draws more attention. On mobile, they offer a link with directions to your business. It can improve the CTR by 10% on an average.

Benefits

  • Increased CTR
  • Eventually, improves ad rank
  • Better user experience
  • Wide coverage
  • Faster conversions
  • Free of cost

3) Call Extensions

Call extensions allow you to add business phone numbers to your ads, which can significantly increase clickthrough rates.

When it shows, people can click a button to call your business directly. That means more client engagement with your ads and more chances for you to get and track your conversions.

Benefits

  • Increased Conversions
  • No Extra Charge
  • Bidding Options

4) App Extensions

App extensions let you link to your mobile app from your text ads. People click either on your ad headline to go to your site or on the link to your app.

It is a great way to provide access to your website and your app from a single ad.

Benefits

  • Flexibility
  • Detailed reporting
  • “Smart” detection of app store and device
  • In-place editing
Free to add

5) Review Extensions

Review extensions let you use third-party reviews in your ads. It could help you constantly improve your ad and conversion performance.

Because there’s nothing better than getting a good review, and when customers are searching for products and services online.

Benefits

  • Customer Reviews
  • Gain Viewers Trust
  • Free of cost

6) Callout Extensions

Callouts extensions improve your text ads by adding additional descriptive text or promoting unique offers to shoppers, like hurry, free shipping or 24-hour customer support.

When customers see your ads, they get detailed information about your business, products, and services.

Benefits

  • Highlight or summarize your business offering
  • Update without changing your ads
  • Flexibility and customizability
  • Detailed reporting

7) Structured Snippet Extensions

Structured snippets are extensions that highlight specific aspects of your products and services. They are identified by a colon and can also be separated into two columns and allowed two lines of descriptive text.

Benefits

  • Help people directly find out more about your products and services
  • Improve your return on investment

 8) Automated Extensions Report

Automated extensions can give you more robust ads and more chances to gain new customers.

When an automated extension is predicted to improve your ad’s performance, AdWords automatically creates and shows it below your ad. It tends to boost ad performance, making your ads more likely to be clicked.

Benefits

  • Add value to the ads
  • Able to know the most effective part of your ad
  • Increase the relevance

9) Message Extensions

Message extensions let people see your ad, click an icon, and contact you directly by text message.
With one click on your ad, people can contact you to book an appointment, get a quote, ask for information, or request a service.

Benefits

  • More exposure with no extra AdWords cost
  • Grow your business
  • Share extension across ad groups or campaigns

10) Price Extensions

Price extensions can add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products and by linking people directly to what interests them on your site.

Benefits

  • Surface your offerings
  • Make shortcuts to conversions
  • Increase your impact with minimal work
  • Easily updated
  • Flexible and customizable

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 10 AdWords Ad Extensions as “ADDITIONAL BONUSES

Monday, 9 October 2017

10 Free Twitter Analytics Tools of 2017

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When trying to figure out how to stand out amongst every second 6,000 tweets shared on Twitter, analytics can help you find a way. Yes, by helping you determine the type of tweetsthat do better as compared to others.

On finding upon the right set of analytics tools, it becomes easier to pick up followers at sound rate alongside getting higher engagement rate.

So, let’s take a look at the below presented list of 10 best and free Twitter analytics tools:

1) Buffer


Buffer has a refined interface and it makes automating the timing of your social media posts, including Facebook, LinkedIn, and Twitter super convenient. It lets you adjust post frequency, set a custom time for each post, and rearrange already scheduled posts.

Pricing

2) SOCIALERT


SOCIALERT is a tool to help you search trending keywords, hashtags, and influencer. Track all posts of hashtag whether they belong to hashtag campaign, event, Twitterchat or contest. You can identify the top Twitter marketing influencers with its wide range of metrics for a desired keyword and also, simplify your content analysis with its twitter analytics tool.

Pricing

3) Twitter Analytics


Use Twitter Analytics and measure and boost your impact on Twitter in a best possible way.
Twitter Analytics is the only tool showing the number of impressions per tweet. It also mentions engagement rate and lets you see the most popular types of engagement amongst users such as retweets, likes, profile clicks, link clicks, and detail expand.

4) Twitonomy


Twitonomy is a Twitter analytics tool to analyze a Twitter account. It also lets you find out details of your competitor’s account and works exceptionally when analyzing hashtags. You can also create real-time stream of every keyword, hashtag, or user, and monitor it all through a single screen.

5) Tweroid


Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet. It gives you the best times to tweet. It analyses both your tweets and your followers’ tweets. The free analysis will analyze up to 1000 of your followers. So, you can start tweeting when it makes most sense to reach others.

6) Klear

Klear is a tool to let you find and analyze influencers. One of the most sophisticated influencer search engines out here, it helps you easily find influencers in any category and location in the world across Twitter along with Instagram, YouTube and Blogs.

Pricing

7) Social Bearing


Social Bearing offers Free Twitter analytics & search for tweets, timelines & twitter maps. Now, find, filter and sort tweets or people by engagement, influence, location, sentiment and more using this tool. It offers real-time Twitter search, insights & analytics along with several other features.

8) Twitaholic


Twitaholic is a free tool which helps you track the most influential users on Twitter and also shares insights about them. The tool predicts the ‘top reach’ of each influencer and lets you analyze Facebook and Instagram following calculating the overall influencer score.

9) ManageFlitter

ManageFlitter is a web-based application that lets you work smarter and faster with Twitter. It provides a set of tools to let you manage and gather insights about your followers. You can also schedule posts and find trending content to post about.

Pricing

10) Followerwonk


Followerwonk by Moz is a useful tool to let you analyze information about any Twitter user. It empowers you to widen your audience and identify trending topics. Using this tool, you can search through bios and filter it according to the location. It helps you explore and grow your social graph amazingly.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 10 Free Twitter Analytics Tools of 2017

Friday, 6 October 2017

8 Conversion-optimized Email Signature Examples (At No Cost)

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Email is a key communication tool in today’s scenario. If you communicate via email, your email signature stands as an important element of message to a consumer with your brand product & services.

Email signature is more than just a name and job title! It is a part of your personal branding.

A good email signature is simple, useful, and professional and puts the information in the front. You can use it to ask referrals, advertise an upcoming event, or show testimonials.

Here are 8 email signature examples from business professionals across the globe…

1) Use Hierarchy of Design

Good design is about displaying your information in an easily digestible manner. Your email signature will include a hierarchy of design to balance content, type and images. Use bold, capped and colored type that direct readers’ eyes to what they should be seeing first.

An example of a signature design with some strong hierarchy is this piece by Mailbird that scales the email author’s name up so that it attracts the most attention.



2) Tell your Product Offerings or Discounts

You are sending thousands of emails to your customers every year. It is the best way to promote an upcoming sale or discount offers. Also include about your new services offerings and pricing packages too.

For example, Global Inc’s Finance Manager -Andres Mitchel displaying the personal hands-on consulting benefits.



3) Include your Company Logo

You can use your company’s logo. Don’t use photo and logo at the same time; it makes your signature too tiring and confusion.

Your email signature format should go well with the size and orientation of your logo.

For example, here’s how DSIM’s Founder uses his company logo in an impressive way.

4) Take in Call-to-action

Use calls-to-action in our signatures to get recipients clicking and sharing our content. This is a line of text that encourages your recipient to take action. The action you want them to take could be just about anything: schedule a demo, attend an event, download an ebook, etc.

For example, here’s how Corehr’s very own Oliver Shiel encourages people to get the eBook in the last line of her signature.


5) Incorporate Social media profiles

Social Media provides the way for your readers to connect with you that can be an important part of building business relationship.

If you include social media contact information, the social media accounts you link to should be professional. Link to your social media channels using icons signifying each site’s logo.

Check out this email signature example from Michael Bench Hanson – Senior Software Developer form Google’s Map. He uses many different social media channels in his day-to-day role to connect with potential audiences, so it naturally makes sense to include them all as points of contact.


6) Add a Photo

People remember visuals better than text. Images will draw attention and add visual interest.
But there’s a certain kind of image that can make your email signature especially memorable.
You can easily add a photo to give your business email signature more impact, personality and impressiveness.

Check out this example from Yesware’s Content Marketing & Engagement Bernie Reeder:


7) Design for Mobile

People access their emails on their phone, so when you choose your email signature to keep this in mind. Select a design and graphic elements that are mobile-friendly.

Ensure your text is large enough to be read on mobile screens. And, if you’re including links or CTAs, make sure they’re space out enough for readers to click with their fingers.

Check out the example below, and note how much space there is between different clickable elements like the social media icons. These are great for tapping with your finger on a mobile screen so that users don’t accidentally tap on the Facebook icon when they meant to go to Twitter.



8) Include Video

Video is the most powerful form of content when it comes to building personal connections.

Establishing a real connection with words is difficult. If people are able to see your face and maybe learn about your interests, you have a better chance of gaining their faith.


About DSIM: 

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 8 Conversion-optimized Email Signature Examples (At No Cost)
 

Thursday, 5 October 2017

5 AdWords Copywriting Hacks To Get More Clicks

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Every marketer needs verified tips to advance click through rates, quality score and conversions. Here, in this article we’ll talk about chosen 5 hacks to make your AdWords Advert copy great.

Let’s take a look at them and learn how to write PPC ads that get clicked more & more:

1) End your ad with an exclamation mark

By adding an exclamation mark to the end of your ad increases its CTR by 7%. In case of AdWords ads, it works as a visual symbol and increases the perceived volume of ad voice.

Google appears to know how useful this little symbol is in capturing attention and when detects an exclamation mark at the end of an ad, gives you control how your ad actually displays in the top spots.

You can use it just once within the description lines and never within the headline or display URL.
You can further adjust the location of the exclamation point, maybe moving it to the end of the first line, on a different call to action within the ad, or out of your ad altogether.


Without punctuation, top position ad uses only ad headline. However, if you simply add an exclamation mark (or a period though that won’t show in the ad) at the end of the first copy line, your ad will display a longer headline, which will stand out more and probably grabs more clicks. 

 

2) Add/official-site to your display URL

What is a Display URL?

The webpage address that appears within your ad, typically shown in green text. 

A good display URL can increase your click through rate & conversion rate, and improve your quality score which in turn, causes your ad to show higher in the search results or lets you pay less for your current clicks.

When you add your official-site to your display URL, it signals that the click will lead to a website and so, increases CTR (by 5%).

 

3) Add sitelinks to your ads 

Sitelinks are an important part of successful ads. They show value to potential customers before a click occurs and is also a factor of ad rank.

Adding sitelinks boosts the average CTR on an ad by 10-20% (+20-50% when the search is one of your branded terms), so that implementation should be time well spent.

Sitelinks allow 25 characters for the link itself, and that space allows for testing. And, somewhat shorter sitelinks have been found being effective, so, try to keep them closer to 18-20 characters for desktop and 12-15 characters for mobile.

 

4) Include brand name in your ad headline 

By including your brand name in your ad headline, you can increase your CTR by 11%. Yes, it helps you dominate your SERPs as giving searchers more opportunities to clicks.

Don’t simply stick with your company name, you can even use your specific products or even your URL. Branded terms have search volume and let you Capture high-quality leads that are near the point of conversion.

Now that you have all these tips to choose for, start blending them to find the recipe that works best for your PPC campaigns.

 

5) Add keywords to your display URL

It’s a smart idea to add a /keyword to your display URL. Google treats the term as a relevant part of the message and bolds it just like it does in the ad copy.

You can use dynamic keyword insertion in your display URL to have the keyword shown in your ad. This is repeatedly worth a test, and really the approach to using dynamic keyword insertion should be the same as if you’re using it in your headline.

Another trick for increasing CTR with the ad text display URL is using the keywords as the subdomain.

 

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 5 AdWords Copywriting Hacks To Get More Clicks