Tuesday, 25 July 2017

7 Lead Generation Mistakes You Need To Stop Making

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Identifying, reaching and appealing the right audience for your business can be very challenging. The key to making sales is to first generate lead.

From common design errors to missing main features of a lead generation offer, it’s possible you’re making severe lead generation mistakes without even spotting.

Here are 7 lead generation mistakes you completely need to avoid.

Mistake #1: Top Web Pages aren’t optimized

If you’re looking to generate leads, a landing page is an important tool you need to find success. A landing page streamlines and optimizes the conversion process with a single goal.

Businesses sometimes are not optimizing the most trafficked landing pages such as “Contact Us”. Here are chances to seize on prospect interest in your business.

You should have a landing page for every advertising campaign you run. Make sure these pages are optimized with noticeable, separate Calls-To-Action (CTAs), generally placed in the upper left-hand corner for prime visibility. Also consider the addition of special offers on these pages, in order to generate more interest.

Mistake #2: Call-To-Action Lacks Urgency

A Call-To-Action (CTA) button is possibly the most important feature in your whole lead generation campaign. Without CTAs your visitors cannot turn into leads.

Visitors come to your website at different steps in their “buyer’s journey.” A common CTA won’t likely generate many results.

Whether they’re downloading an eBook, signing up for a free trial, viewing a demo product video or some other value-added incentive, prospects need to be able to click-through and convert.


Mistake#3: Not Planning for Realistic Goals

If your lead generation aims are not related to your company revenue target, it’s not likely that you’ll have realistic, reachable targets in place.

Without realistic targets, no matter how great your campaign is, you won’t be able to meet expectations, deliver successful results or get ROI. Make sure lead goals for your campaign are correctly mapped to revenue – before a campaign activates and for the best chance of success.

When it comes to promotion and lead generation, some strategies work better for some companies and you never know which ones work best for you until you test them.

Mistake#4: Lead Capturing Forms are Too Long

The biggest mistake made by many businesses is to ask prospects to fill a long registration form, asking them too much information (ranging from name, age, occupation, email, telephone or mobile number, company name and other details etc.)

Forms that ask for too much information are most likely to disappoint potential interest in your business services and a company may end up losing potential customers.


The top-secret for building a strong bond with your prospects lies in asking least information such as name, telephone number, and an email. Short forms can generate larger numbers of potential leads.

Mistake #5: Don’t have a blog to

blog is one greater tool to use for lead generation. It can help drive traffic to your site and convert it into leads and also inform your audience, or position your company & team as a leader.
HubSpot found that 76% of our monthly blog views come from “old” posts.


Update your blog with new posts regularly, so you can also attract leads by adding opt-in forms nearby the content.

Offering visitors to download eBooks, PPTs, and guides in exchange for their contact information is another way to generate leads through your blog.

Mistake #6: Not Using Finest Lead Generation Tools

If you don’t know your audience, who they are or what they’re doing after taking actions, then you need the right tool to find these answers.

There are several great tools out there that can help you learn about your website visitors and convert them into leads.

These tools give you the useful insight and metrics for your visitors. There are also a few different tools and templates out there that’ll help you create different lead generation features you can put on your site.


Mistake #7: Not Segmenting Leads

Once you capture a lead, you need to be segmenting them into offer-based lists that they accepted or converted on.

The biggest mistake of many marketers to treat their all lead the same. This can lead to you nurturing them with the wrong type of content or a high unsubscribe rate.

Make sure that your email tool is automatically segmenting leads as soon as they convert. You can segment leads based on their industry or interest and others. Don’t treat all leads in the same way; segmentation will guide you to a stronger nurturing and sales strategy.

Wrap-up

When it comes to generating new leads, it’s important that you optimize your landing page, have valuable and significant offers and are using every possible tool to maximize your conversions.
Make sure to avoid above mentioned 7 mistakes, and you’ll be on the path to lead generation success.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Monday, 24 July 2017

6 Elements to Double the Delight of a YouTube Video

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There isn’t any doubt in YouTube turning into a marketer’s paradise
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YouTube has more than 1 billion monthly users; 6 out of 10 people preferring online video platforms to live TV makes it one of the best marketing or advertising destinations; on an average session, users spend about 40 minutes on YouTube daily; these reasons alongside others declare why YouTube is great for marketing.

So, in an offer to help, let’s take a look at the elements making your YouTube video successful.

1) Branded Intro Footage

When you include branded info footage in your video, it encourages your viewers to immediately recognize your work and so, you here save them against your competition.
This type of branding helps your viewers remember the video and the strategy prove helpful when they have to refer someone to it.

How to add it?

  • Create short branding video (less than 3 seconds) and upload it to your YouTube channel.
  • Sign-in to your YouTube account.
  • Click on the small avatar located top-right > Creator Studio.
  • Go to the Channel section > Branding.
  • Click on the Add a branding video button.

  • Select your branding video > Click on Save.

2) A great intro

Studies say that 20% of viewers leave after the initial 10 seconds of a brand’s YouTube video and so, you cannot skip over the importance of intro.
The progression comes alongside including branded intro footage; clarify evidently to your viewers what they are going to see, and how that is of profit to them.

3) Background Music

 Now and again, YouTube videos become boring and you need something to keep your viewers interested. Background music not only grabs the attention of viewers but also sets their moods for viewing session, connecting emotionally.
However, be alert that the music summons the desired emotions and you are legally allowed to use it in your video.

4) Being Audible

So, a great intro and nice background music will prove to be effective only when the video can be clearly heard.
When your video is only a pictorial illustration, go for loud background music and when it is an oral presentation; get heard above the background music included.

5) Make it short

With YouTube enabling users to look for videos based on duration, among different filters, we obviously can’t ignore the importance of video length. And, after studying several examples; it has been found that a short YouTube video is always a winning approach.

6) A cleverly placed CTA

YouTube viewers are short on time. There is too much content to view and they have to be specific. Subsequently, you need to e creative about how you take in your CTA because your audience will begin to disappear over the length of the video.


So, use these tips and improve your YouTube video performance more.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Saturday, 22 July 2017

13 CTA Stats to Quantify Its POWER for BRANDS

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  1. 70% of Small Business B2B Websites Lack A Call to Action.
  2. 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see.
  3. Making CTAs look like buttons created a 45% boost in clicks for CreateDebate.
  4. Personalized CTAs convert 42% more visitors into leads than untargeted CTAs.
  5. Reducing clutter around their CTA increased Open Mile’s conversion rate by 232%.
  6. More than 90% of visitors who read your headline also read your CTA copy.
  7. Emails with a single call-to-action increased clicks 371% and sales 1617%.
  8. Adding CTAs to your Facebook page can increase click-through rate by 285%.
  9. A CTA within a video gets 380% more clicks than their normal sidebar CTAs.
  10. 83% to 93% of each post’s leads come from anchor text & internal link CTAs.
  11. SAP found that orange CTAs boosted their conversion rate by 32.5%.
  12. Performable found that red CTAs boosted their conversion rate by 21%.
  13. HubSpot found that anchor text CTAs increased conversion rates by 121%.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Thursday, 20 July 2017

[INFOGRAPHIC]- The Pros & Cons of Social Media

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The growing ubiquity of the Internet and social media has given rise to new ways of information sharing and communication. The effect can be positive as well as negative.

To achieve the best results with your campaigns, you need to target the channels most suitable to your audience, your industry, and your goals.

This Infographic details the pros and cons of social media marketing channels for a better understanding of how to build a relationship with your audience on social media.



About DSIM: 

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

7 PPC Trends To Take You Ahead in 2017

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Pay-Per-Click (PPC) has been the hot subject throughout the year 2016 among the advertisers and its success lies in its ability to generate more qualified leads, traffic for businesses within a short span.

This year, a number of techniques and trends for PPC have evolved too. And, to achieve better online success, each one should be cleverly evaluated.

Here is a roundup of a few PPC trends & techniques you want to know about in 2017:

#1 Personalized Audience Targeting

Audience Targeting will require maximum of consideration going into the future. Space will welcome even more features to boost audience targeting; to reach customers at the right time. You can achieve greater targeting to your custom user audience by using different initial party knowledge source/tools like Google’s client Match or RLSA, or CRM databases.

As more marketers begin to adopt audience targeting, additional search engine resources will work to make it easier. It is promoting the addition of customized parameters in search ads and development of dynamic ads.


 

#2 Lookalike Audiences

In 2017, the lookalike audiences are another most important trend of PPC. If you want to grow target audience, this trend is going to be a key.

Lookalike audience shares certain common interests with your core target audience. By advertising to both your audiences (core & lookalike), you can generate more clicks and more sales.

Facebook surpasses at finding lookalike audiences but Google is holding up fast. It is very helpful in increasing conversion rates in a PPC campaign.


#3 Click-to-Message Google Ads

Google introduced click-to-text in AdWords search ads in October 2016 and these ads have been bringing the efficiency and effectiveness of messaging to search ads. By setting up a message extension, you give users an easy way to text you to start a conversation and continue it whenever possible for them.

This trend is a faster way to connect with consumers on mobile to increase conversion rates.


#4 More Characters for Text Ads

With Google, you now have 2x the space to use in text advertisements. Bigger space is apt because it lets you write more descriptive ad copy.

With this, you can create noticeable and emotional ads that searchers can’t resist clicking on.



More text means greater visibility. This may cost more due to higher CTRs and CPC values, but you’ll have a higher conversion rate as well, with more real estate SERPs.

#5 Specialization in Video Marketing

Video Advertising is the most popular trend of PPC in the year 2017. The revenue from online video ads is estimated to reach $5 billion in 2016.

Video ads, a method to capture the imagination of the target audience thus generating increased returns. These ads educate customers about products and services, developing customization that leads to higher conversion rates.

These ads enable the businesses to connect with the customers in a more personal and cooperative level and to acquire more traffic and leads to their website.

With the relocation of Google’s True View ads to the AdWords interface, the video campaigns and budget management has become very easy and simple.


#6 Google Shopping Ads

In July 2015, Google announced expandable Shopping Ads. If you are doing PPC for an online retail store for a large number of products – creating a Shopping Campaign is important.

First, you need a Google Merchant Account. And, once that is in place you need to link your Merchant Account to your AdWords account and create a Shopping Campaign.

The main benefits of the New Google Shopping Campaigns consist of:

  • Product focused
  • Advanced reporting experiences
  • Control with custom labels and campaign importance
  • Access to competitive metrics

#7 Go Mobile-friendly

Optimized content for mobile devices is the way forward in PPC marketing; hence, the content on landing pages must support conversions to acquire the benefits of mobile marketing.

Including PPC advertising features for reshuffling, user experience is desirable. The main challenge of developing landing pages for mobile users is their loading time; use acronyms, clickable contact numbers, simple graphic designs, and direct content.



Mobile-friendly websites must always take into account building that may help you to maximize calls and leads.

So, these latest PPC trends expand wider opportunities for the online marketers to reach their target customers in a much shorter period of time.

About DSIM: 

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

 

Wednesday, 19 July 2017

6 Tools You Need To Send Killer Drip Emails

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Emails are crazy and fill in as a great way to reach potential customers, giving them the right information at the right time.

And, now, it’s time to find the best working drip email tool for you, to send out emails automatically on a schedule. There are many and here you can find in some of the best:

1) BombBomb

With BombBomb, build trust, convert leads, and get referrals with simple videos. Using this tool, you can shoot videos professionally or just take a quick video with your phone, and get your email automation started. You can even include PowerPoints, mp3s, and other files and documents in your emails.

Features

  • Easily send email newsletters with videos
  • Send emails automatically on a schedule with Drips
  • iOS and Android app to send video emails on the go
  • Chrome extension to share videos via email
  • Custom email designs, coaching, and more

Pricing

From $39/month for up to 2,500 contacts

2) Drip


Drip gives you all the tools to transform your subscribers into devoted customers and from marketing automation to email to contact management, everything becomes convenient here.
It offers a simple tool that lets you gather email addresses from your website, and can pull in your customer email addresses from a variety of sources.

Features

  • Widget to quickly gather leads from site
  • Blueprints to quickly make a drip campaign
  • Make Blueprints with text placeholders
  • Connect to payment apps to import customers automatically
  • Track open and click rates for emails
  • Visual workflow builder to quickly send automated emails

Pricing

Free/Paid

3) Customer.io


With Customer.io harness real-time customer behavior data to create automated campaignsthat work for you. The tool monitors your site in real-time, then sends precisely timed drip emails for the best results.

Features

  • Send targeted emails, push, SMS, and more
  • Onboarding and feature adoption
  • Enrich, innovate, and iterate on emails

Pricing

Free for up to 200 contacts; from $50 for up to 5,000 contacts


4) Sendloop


With Sendloop, start creating beautiful email campaigns and automating your email marketing in minutes even if you have zero technical skills.

Features

  • Facebook and WordPress plugins, code snippets, and form widgets to gather leads and watch them on site.
  • Simple email editor that makes it easy to target drips to specific users
  • Easy-to-use statistics to learn more about your results

Pricing

Starting from $9 /month


5) Quickmail


QuickMail.io has become one of the simplest ways to automate outbound, personalized emails. Now you can generate leads with automated outbound emails & smart follow-ups. It integrates nicely with the tools like Gmail, Google Drive, Zapier, Calendly, Close.io, Sendgrid, etc.

Features

  • Send unique personal emails
  • Schedule as many follow-ups as you want
  • Best-in-class reply detection
  • Schedule messages
  • Discover key insights
  • Customize and add more variations to each email touch

Pricing

Free 14-day trial/Paid


6) Vision6


With Vision6, design, send, and analyze all your email marketing campaigns. Professionally designed templates with a user-friendly drag-and-drop editor automate your customer journey exceptionally.

Features

  • Spreadsheet view to visually segment contact lists
  • Automatically share your emails on social networks
  • Contact customers with emails or SMS messages
  • Gather contacts via forms, Facebook page, or integrations
  • Keep contacts interest with autoresponders

Pricing

Starting from $9 /mo: Send 2,500 emails to 500 contacts

About DSIM: 

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

 

Tuesday, 18 July 2017

20 Powerful Digital Marketing Tools to use in 2017



When it comes to marketing, there are plenty of awesome tools. You can have your choice of tools whether doing content marketing, email marketing, social media marketing, search or anything else.

But the sheer number of available tools leaves you puzzled enough to decide from where to start.

And, so to help you, we’ve compiled a list of our favorite digital marketing tools you should use for your marketing needs in 2017:

1) Inspectlet


“Website Heatmaps, Session Recording, Form Analytics”
Inspectlet records videos of your visitors when using your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on site to know how visitors are using your site.

Pricing

Free

2) Wappalyzer


Identify technology on websites

Wappalyzer is a cross-platform utility that uncovers the technologies used on websites. It detects content management systems, e-commerce platforms, web frameworks, server software, analytics tools and many more.

Pricing

Free

3) MozBar


Your all-in-one SEO toolbar for research on the go. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty, it’s all only 2 clicks away!

Pricing

Free 30-day trial/paid

4) Pitchbox

 “Influencer outreach & content marketing platform for guest posting”
With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in a matter of seconds. Integration with top SEO providers, such as Moz, Majestic, SEMRush, and LRT ensure that you only pull back the most authoritative publishers.

Pricing

$195/month-$395/month

5) Clickfunnels

The tool helps you do Landing page and A/B testing with affiliate marketing. It builds complete sales funnels you can drive leads and buyers too.

Pricing

Free 30-day trial/Paid

 6) Keywords Everyhwhere


A plugin to get you search volume, CPC in search, console, and analytics for almost all the keyword research tools out there! So, whether you are an online advertiser, copywriter, blogger or all-round content addict tired of the back and forth steps involved in SEO research, this free extension is going to save you a lot of time.

Pricing

Free

7) HitTail


HitTail is the only long tail keyword tool that generates keyword suggestions by analyzing your existing website traffic. It provides you with very specific long tail keywords that are relevant to your audience.
Pricing
Free Trial/ Paid

8) Google Webmaster Console


Track your site’s search performance with Google Search Console and browse around for more webmaster resources. Find your inbound links, search impressions, positions & clicks, crawl status; all with this tool.

Pricing
Free

9) Boomerang


Boomerang for Gmail lets you take control of when you send and receive email messages. With its use, you can write an email now and schedule it to be sent automatically at the perfect time.

Pricing

Free/Paid Subscription

10) ManageFlitter

The easiest tool currently available for managing twitter accounts you follow. Manage multiple accounts, grow your business on Twitter, use awesome analytics, schedule tweets at optimal times; all of these with ManageFlitter.

Pricing

Free/ $12-49 per month

11) HiPlay


Use HiPlay to recycle content on social, working in conjunction with Buffer. Continuously re-post your evergreen content based on category and selected posting time.
Select social media profiles from your Buffer account, build your Content Library, save posts you want to share multiple times, posts will be sent to your Buffer queue on a set schedule automatically.

Pricing

$5- 25 /mo

12) AutoPin


Leverage automation on Pinterest to attract more clients. In a few clicks, you can set up an automation profile, automate & schedule your pins and drive more traffic back to your site. A tool to generate new clients and more sales on Pinterest!

Pricing

Free 5-day trial/Paid

13) Megalytic


Megalytic is used by digital agencies, marketers and business owners for faster, more insightful and better-looking analytics reports. The tool helps you deliver the right data, to the right people, at the right time. Now, connect your data, create your reports and simply deliver to your audience with this superb tool.

Pricing

Free trial/Paid

14) Call Rail

Use Call Rail to track, record, route calls/conversions in analytics. Its voice intelligence technology automatically analyzes the content of a call to determine if it is a lead or not in real time. It also offers Visitor & Keyword Call Tracking along with Dynamic Website Call Tracking.

Pricing

Free 14-day Trial/Paid

15) Google Consumer Surveys


Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices, allowing you to make more informed business decisions, understand your marketing impact, and keep a pulse on the health of your brand.

Pricing

10¢ to $3.00 per complete

16) Google Page Speed


With Google PageSpeed Insights you can identify ways to make your site faster and more mobile-friendly. It can integrate with your Apache or Nginx web server to automatically optimize your site. You can also integrate the PageSpeed optimization library.

Pricing

Free

17) Nuvi


Nuvi is a tool to increase online conversations. Beautiful, insightful, data-driven designs fuel your strategy and guide your decision-making process.

Its visualizations have been designed to provide actionable insights as quickly as possible to key decision makers. Real time tracking, analytics, competitor comparison reports, and brand name mention tool; all at one place.

Pricing

On Request

18) Marvel


Marvel is used to create and present clickable, interactive prototypes complete with added gestures, clicks, and transitions to look and feel like a real working site. Now it’s super easy to turn sketches, mockups and designs into web, iPhone, iOS, Android and Apple Watch app prototypes.

The screens you doodle in your notebook can easily be incorporated into Marvel through taking pictures and linking them together to form a realistic prototype.

Pricing

Free/Paid

19) Google Structured Data Testing Tool


With Google Structured Data Testing Tool, you can prototype or directly test your structured data. Simply, build, test and release it. The tool makes it faster and easier for developers to understand and use.

Pricing

Free

20) Gtmetrix


GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. The Report gives you the full picture on how your site loads and helps you detect where issues are present.

Explore and try these tools and let us know what you like and what you don’t, in comments below.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.