Friday, 17 November 2017

12 Powerful Stats of Customer Engagement

Customer-Engagement-Stats


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  1. Engagement is driven by price (81%), quality (80%) and convenience (55%), loyalty is about likeability (86%) and trust (83%).
  2. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention.
  3. 52% of companies say Facebook is the most effective social channel for customer engagement, service and support.
  4. Answering a social media complaint increases customer advocacy by as much as 25%.
  5. 52% of customers are less likely to engage with a company because of bad mobile experience.
  6. Customer service interactions over Twitter have increased 250% in the last two years.
  7. By 2020, customer experience will overtake price and product as the key brand differentiator.
  8. Customer retention is 14% higher among companies applying big data and analytics to deal velocity.
  9. 74% of consumers have spent more due to good customer service.
  10. 72% of businesses say that improving the customer experience is their top priority.
  11. A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology.
  12. More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 12 Powerful Stats of Customer Engagement

Wednesday, 15 November 2017

[Infographic]- 10 Do’s and Don’ts for Sitelink Extensions

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Google AdWords is the most efficient and effective way to drive highly targeted traffic to your websites/landing pages.

And, Sitelinks are the king of all AdWords ad extensions. They are most useful extensions. It will show in a variety of ways depending on device, position, and other factors.

In this Infographic, you’ll understand the do’s & don’ts of sitelink extensions.

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- 10 Do’s and Don’ts for Sitelink Extensions
 

Monday, 13 November 2017

12 Visual Storytelling Stats You Can’t Afford to ignore

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  1. 70% of content marketers plan to increase use of original visual assets.
  2. 83% of human learning is visual.
  3. One video is worth 1.8 million words.
  4. 45% of all internet traffic is video.
  5. 25% of all businesses use video as a marketing tool.
  6. Text stories containing images receive 94% more views.
  7. 3/4 of executives watch work-related videos online.
  8. 75% of viewers visit a company’s website after viewing a branded video.
  9. 40% of people will respond better to visual information than plain text.
  10. 44% of users are more likely to engage with brands if they post pictures.
  11. Video also boosts conversions by 30% when used to answer customer questions.
  12. 80% of website visitors will watch a video, compared to only 20% who will read full text.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.
Source: 12 Visual Storytelling Stats You Can’t Afford to ignore
 

Thursday, 9 November 2017

Digital Marketing Tool of the Week: Animoto

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Animoto: “Visual Design”

Whether you are trying to make your first slideshow or first video, Animoto is a great tool to use. It’s really fantastic to use and can make anybody a video creator.

Know the details

Animoto is the ideal tool helping you create videos that perform well on Facebook and other social platforms. It elevates your images and makes them much more professional and amazing. There are millions of businesses, photographers, and families using the power of videos and you can do it too.

What Animoto offers? 

  • Marketing Videos for Business- Get your business noticed and connect with customers with square (1:1) or landscape (16:9) videos.
  • Slideshow Videos for Photography– Showcase your work and create an unforgettable client experience.
  • Slideshow Videos for Family– Put your life in motion, from weddings to anniversaries, birthdays, travel, and more.

How it works?

  • Set the tone- Choose a style & song
  • Customize it- Add photos, video clips & text
  • Finalize it- Produce & share

Pricing

Free Trial/Paid

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: Digital Marketing Tool of the Week: Animoto
 

Wednesday, 8 November 2017

[Infographic]- Facebook Ads Manager vs. Power Editor



If you are a new advertiser and you are about to begin your first campaign, you should start with Ads Manager. If you are an advanced advertiser and you have trouble keeping track of your many campaigns, Power Editor is the tool to go with.

Facebook has been making great developments to both platforms to even the playing field and makes both dashboards more alike.

DSIM come up with an infographic supporting unique differences between the Ads Manager and the Power Editor for you right here:


About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- Facebook Ads Manager vs. Power Editor
 

Tuesday, 7 November 2017

6 WordPress Plugins to Speed up Your Site

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Loading speed is important to a website’s success.

Most of the visitors coming to a site are willing to wait for a few seconds for your website to load and when they experience problem, they escape out.

Additionally, the search engine Google includes your loading speed in its search algorithms. So, the faster your site is, the better your ranking would be.

Here, in this post, we’ll talk about 6 WordPress Plugins to help you handle slow loading site disaster. Take a look:

1) WP Fastest Cache



WP Fastest Cache is built for pure website loading speed; you will not be able to find any cache that loads a webpage faster, simple as that. This caching system allows users to cache, pages, posts, categories and any other URL on their website.

This cache works by creating a static html file for every page cached and then serving that page up first, meaning for cache pages apache only has to serve up static html files, no need to run any PHP or make any database calls.

Setup of this plugin is so easy. You don’t need to modify the .htacces file. It will be modified automatically.

Features

Bulk caching of all pages, posts, categories

  • Caching of all permalink types including /?p=123 format
  • Easy to use cache management
  • Page/Post level caching management

Active installations: 400,000+

2) W3 Total Cache



W3 Total Cache improves the SEO and user experience of your site by increasing website performance, reducing download times via features like content delivery network (CDN) integration.

The only web host agnostic WordPress Performance Optimization (WPO) framework recommended by countless web developers and web hosts.

Benefits & Features

  • Compatible with shared hosting, virtual private/dedicated servers and dedicated servers/clusters
  • Transparent content delivery network (CDN) management with Media Library, theme files and WordPress itself
  • Mobile support
  • Accelerated Mobile Pages (AMP) support
  • Secure Socket Layer (SSL) support
  • Improvements in search engine result page rankings
  • At least 10x improvement in overall site performance
  • Improved conversion rates and “site performance” which affect your site’s rank on Google.com
  • “Instant” repeat page views: browser caching

Active installations: 1+ million

3) WP Smush



‘WP Smush’ has been benchmarked and tested number one for speed and quality and is the award-winning, proven crowd favorite image optimization plugin for WordPress.

Resize, optimize and compress all of your images with the incredibly powerful and 100% free WordPress image smusher, brought to you by the superteam at WPMU DEV!

Benefits & Features

  • It supports all common image formats including JPEG, GIF, and PNG.
  • Removes unused colors from images.
  • It is compatible with other plugins.
  • Compresses any image in your directory.
  • Removes metadata from JPEG images.
  • Multiple images to compress? No problem. W3 Smush handles up to 50 at a time.

Active installations: 900,000+

4) WP-Optimize



WP-Optimize is an effective tool for automatically cleaning your WordPress database, so that, it runs at maximum efficiency. It allows you to clean up and optimize your database to make it run better. You can also remove all those post revisions and comments automatically to ensure your database is running neat, fast, and efficient.

Once enabled, you can define a schedule which will automatically clean-up your database by removing all unnecessary data like spam comments, trashed content, etc., compact/de-fragment your MySQL tables, show database statistics and potential savings and more.

Features

  • Removes all unnecessary data (e.g. trashed/unapproved/spam comments, stale data) plus pingbacks, trackbacks and expired transient options
  • Compact/de-fragment MySQL tables with a button-press
  • Detailed control of which optimizations you wish to carry out
  • Carries out automatic weekly (or otherwise) clean-ups
  • Retains a set number of weeks’ data during clean-ups
  • Performs optimizations without the need for running manual queries
  • Automatically trigger a pre-optimize backup via UpdraftPlus (https://updraftplus.com)
  • Show database statistics and potential savings
  • Mobile friendly and easy-to-use
  • Translated into several languages

 5) WP Super Minify



This plugin combines, minifies, and caches inline JavaScript and CSS files on demand to speed up page loads, using Minify PHP Framework.

By activating this plugin, you will see the source of your HTML, inline JavaScript and CSS are now compressed. The size will be smaller and quite helpful to improve your page load speed as well as Google page speed and slow grade (if you care).
Active installations: 20,000+

6) BJ Lazy Load



Lazy loading makes your site load faster and saves bandwidth.

This plugin replaces all your post images, post thumbnails, gravatar images and content iframes with a placeholder and loads the content as it gets close to enter the browser window when the visitor scrolls the page. Also, works with text widgets.

Since it works with iframes, it also covers embedded videoes from YouTube, Vimeo etc.
You can also lazy load other images and iframes in your theme, by using a simple filter.

Active installations: 60,000+

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 6 WordPress Plugins to Speed up Your Site
 

Saturday, 4 November 2017

17 Stats You Need To Know About Global Mobile Data

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  1. Mobile video traffic accounted for 60% of total mobile data traffic in 2016.
  2. Mobile will represent 20% of total IP traffic by 2021.
  3. The average global mobile connection speed will surpass 20 Mbps by 2021.
  4. Global mobile devices and connections in 2016 grew to 8.0 billion.
  5. Average smartphone usage grew 38% in 2016.
  6. Global mobile data traffic grew 63% in 2016.
  7. Global mobile data traffic will increase 7X between 2016 and 2021.
  8. Globally, mobile data traffic will reach 30.6 Exabytes per month by 2020.
  9. 75% of the world’s mobile data traffic will be video by 2020.
  10. Mobile data traffic has grown 18-fold over the past 5 years.
  11. 99% of mobile data traffic will be ‘smart’ traffic by 2021, up from 92% in 2016.
  12. 5G connections will be 0.2% of total mobile connections by 2021.
  13. In 2016, global business mobile data traffic grew 1.6-fold or 56%.
  14. Globally, mobile cloud traffic will grow 7.3-fold from 2016 to 2021.
  15. 78% of the world’s mobile data traffic will be video by 2021.
  16. 4G connections will have 53% of total mobile connections by 2021.
  17. The number of mobile-connected devices per capita will reach 1.5 by 2021.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 17 Stats You Need To Know About Global Mobile Data