Thursday, 8 December 2016

DSIM imparts the genuine skills of a Digital Marketer

An Interview with Nidhi Abraham, DSIM’s Ex-trainee
Our conversation with Nidhi, DSIM Ex-Trainee, where she discloses her experience with DSIM, ideas for the future and her DSIM review.

Q1. Hi Nidhi, you have done & MBA (Marketing & IB) one-to-one, still preferred digital marketing training at DSIM. Let us know the motivation that worked to drive you towards this?

Ans. I completed MBA in Marketing & IB and in recent times digital Marketing training at DSIM. DSIM has worked as a big platform for me. On completion of MBA, I searched for jobs, yet wasn’t able to find the one as per my necessities. Some of my friends who have already been into the stream suggested me to go for Digital Marketing training.It’s an industry today that brings possibilities for a promising career. And the reason is apparent; Indian Market is seen as the profligate sphere in an online world and holds huge job opportunities for skilled professionals.

Q2. Wonderful! We are curious to know; “Why DSIM over other institutes?”

Ans. Before getting enrolled into DSIM’s program, I researched about other Digital Marketing institutes & tried to find out maximum information reading reviews and checking out websites, however found that DSIM has earned more of the success stories, backed by its value-added curriculum.Digital marketing sounds really interesting. I called up on the DSIM Helpline no. and one of the counselors helped me to know everything about the scope of digital marketing. I joined Online batch in April, 2016. That’s how I selected upon DSIM which proved to be a wise decision.

Q3. Nidhi, did you find DSIM placement helpful?

Ans. Definitely! It feels really glad to become a part of DSIM. Training and Placement cell works tremendously. They keep on chasing you providing best of the career/job opportunities and it seems like the amount of efforts they bring into is for their own career development. I received great many opportunities to prepare myself, thanks to the inspiring trainers over there who helped me to discover the skilled abilities.

Q4. Great Nidhi! Digital marketing has become an industry in demand. What`s your viewpoint on this?

Ans. The possibilities of the stream are really vast. The Importance of online media has increased as it is cost-effective and has wider reach. Now, brands/businesses can reach targeted audience worldwide which was not so convenient through Traditional media.Upsurge that we are seeing has given birth to excellent job openings. The best part is that if you are an online marketer you can work sitting at home as per your convenience. Blogging, freelancing, Affiliate Marketing, etc. are a few of the ways that can help you to do so.

Q5. Now, we would like to know about your overall training experience?

Ans. My experience with DSIM has been superb. The most significant benefit we received is the ability to deal with the difficulties coming along in professional terms. They teach you imparting maximum efficiency. Throughout the training, I was provided with great amount of support and guidance from DSIM staff and trainers. And, when you remain in initials of anything, the experienced suggestions and aids actually create a huge difference, making you capable enough to pave your own way.

Q6. What would you choose to give while rating DSIM’s training program, ranging from 1-10?

Ans. Not less than 10! This is well-defined as DSIM is a name that speaks of training excellence. The kind of trainers the institute has; experienced and ready to solve the queries of students, the support; always at toe to bring forth convenience and opportunities to trainees, the curriculum; teaching you vital modules of digital marketing along with practical exposure, is there anything that you would probably ask for while joining an institute for digital marketing training; I don’t think so.

Q7. It was pleasure talking to you. Before summing up around, please share your message to individuals across?

Ans. When you choose career, the most reasonable aspect driving you to step into the sphere should be your passion. When you find interest in your work, you love to be there. And, so I suggest individuals to go for digital marketing if they really seek interest into it, not just seeing the hype. There isn’t any specific way to make someone a digital marketer. You actually become the one when you know to play with the creative aspect of Marketing and this is the reason why I recommended DSIM to the individuals. The name actually helps you learn how to make the game and then, to win it i.e. all of digital marketing.
Well said! Passion & interest is what one should look for while deciding upon a profession.
The digital marketing career becomes productive for individuals who adore creativity and enjoy a spirit to attain familiarity with the online world.
Wish you tons of luck for your future undertakings.
Nidhi Abraham completed her Digital marketing training from Delhi School of Internet Marketing in November 2016.

Monday, 5 December 2016

“My dreams turned into reality after I learnt digital marketing!”


An Interview with Mr. Sarthak Rawal,Senior Marketing Executive in and DSIM’s Ex-Trainee
An Interview with Mr. Sarthak Rawal,Senior Marketing Executive in and DSIM’s Ex-Trainee. He shares with us how digital marketing course helped him better grow as a professional and not just benefitted him in monetary terms.

Q1.Hi Sarthak! We have heard you have switched the industry you were working in. Tell us something about this career move.

Ans. Hi! Yes it’s been quite a while now but since I was interested in doing online marketing than regular marketing so it was quite an exciting move for me.

Q2. So what is your current company all about?

Ans. My current company Elitify is an emerging premium online clothing company in India, basically they are trying to bring those brands in India which is not easily available in the market. And I am working here as a senior marketing executive.

Q3. That’s great! So did you face any challenge in your journey to senior marketing executive at Elitify?

Ans. Yes, it was quite challenging for me & still is, but in online marketing you just cannot stop learning. You learn something every day whether from your seniors or do the search part yourself.

Q4. Well said! However what compelled you to undergo a digital marketing training?

Ans. I always wanted to get into marketing & what else could be a better way to do marketing than digital marketing. I heard a lot about DSIM & thought of joining it. Now here I am – a digital marketing Pro.

Q5. Talking about digital marketing it is one of the highly booming industries at present. What’s your take on this?

Ans. I think in digital marketing the scope will never be fade out as India is an emerging market and people are becoming more aware about it. The best thing about digital marketing is you keep on learning. In future it will be a boom as new & better strategies will come and loads of small & big companies will start focusing more on it than they are in the present day.

Q6. And yes how about the training? In what sense did it help you?

Ans. It really helped me a lot, not only in monetary terms but also helped me in growing as a professional. Now I know the tactics of digital marketing and which is why I have been selected in Elitify at a better position with a better remuneration. My dreams turned into reality after I learned digital marketing.

Q7. How was your overall training experience @ DSIM?

Ans. It was great. I have learned a lot here. Even everyone was quite cooperative in DSIM & helped and supported me whenever I asked for. I proud to say that it is one of the digital marketing institutes in Delhi.

Q8. So is there something you would like to put across to the youth struggling to fix their career?

Ans. I would only say strike while the iron is hot as in this is the best time if you really want to step in to the digital marketing industry as it is growing like anything and is very less competitive being is new in the market.
Sarthak Rawal completed his Internet marketing training from Delhi School of Internet Marketing in Feb 2013.

Tuesday, 29 November 2016

10 Ways Webinar can Help in Sales Enablement

We are living in time where people prefer to attend webinars instead of seminars. Webinars have taken the digital marketing by storm.
Want to improve sales enablement? Have you considered Webinars in your marketing strategy?
Till 2014 only 62% marketers were using webinars. No matter where you are, you can attend a webinar from anywhere in the world.
10 ways in which webinar can provide benefits in sales enablement are listed here in this article:

Real-time Connectivity and Interaction:

Webinars have much potential to increase sales enablement as presenter can directly connect with the audience watching it. Everyone who has an internet connection can view the session and it provides an interacting platform for users, without asking for their physical presence. Here, you get the opportunity to widen your reach and so, sales can be improved greatly with the use of the strategy.

A better and efficient way of promotion:

In marketing, promotions play a key role. Webinars let you promote your website or company in a different and unique way. The exposure of your brand increases effectively with the help of these. It is scientifically proven that people tend to understand more about the products and services through videos in a better and proficient way.

It is convenient yet impactful:

These days almost everyone has access to internet connection so it can be used as a means for marketing. This marketing approach is quite convenient and on-demand because it provides users with full demonstration of products and end up engaging large audience. And hence help in sales enablement.

Let you connect with bigger audience:

The audience attending or watching your webinar is considered as viewers. It works the same way as YouTube channel does, as you can easily make new contacts with the help of your presentations. The concept of webinar marketing is used as a weapon by sales team or management for enhancing the sales.

Helps you in establishing credibility:

It is an effective approach to make your ideas even more credible. When the presenter hosts the webinar then they can easily convince people who are watching it by interacting and lending them the full-fledged knowledge of the product. This way one can efficiently increase sales and establishes lifetime connections with customers.

Allows you to enhance brand awareness:

Brand awareness is a crucial part of marketing strategy. Webinars help in brand awareness by making audience more aware about your brand’s product by running advertisements and doing consistent promotion. A webinar set up allows you to have a big consumer base as it contains visual images of your brand. 

This works as an inexpensive approach:

With the help of webinars, sales can be increased up to a great extent as they are not much expensive and some of the services are even available free of cost. This strategy provides you with assurance of better marketing results. And the best part is that it does not cost a lot. 

Webinars let you reach more consumer:

It enables you to reach out to the potential audience. Digital marketers including creative designs to their webinar slides can lure viewers and draw potential leads for sites/businesses. The more engaging and interactive your session will be the more number of people you will be able to involve with your brand.

Helps you measure your market reach:

It provides you such tools with the help of those you can easily measure your market reach. When the brand is aware about the number of users it has reached with a specific webinar, then they can work accordingly measuring their marketing pitches.

Increased probability of converting unaware audience

Never doubt that people who attended the webinar are the only ones interested in your goods or services. There are chances; they might have missed the session because of unavailability of time. They can be your potential leads if they are interested in the products you are selling so use these non-attendees for sales enablement by following them up.
There is no doubt that webinars make up a great marketing tool because you can broadcast the information about your brand and products through it. Digital marketers connect with greater audience and discuss the pros and cons of it so that they can make the right choice.
Sales enablement technology is sometimes so focused on solving problems for the content creators and managers that it loses sight of its goal: improving sales performance.
This webinar walks you through what it’s like on the receiving end of sales enablement programs, and gives you actionable tips on how to ensure your sales enablement programs are helping your sellers, not getting in their way. Find out how to increase adoption and use instead of implementing a tool that falls flat.

Writer corner:
The post has been written by ‘Ariba Khan’, working as a content writer at ‘Delhi School of Internet Marketing’, a premier Digital Marketing Institute that offers digital marketing course. She has a knack for writing and continues sharing her views on Digital Marketing topics. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Friday, 25 November 2016

DSIM is a big platform to learn Digital Marketing

An Interview with Karan Mehta, Senior Account Manager at Snapdeal and DSIM’s Ex-trainee
In an interview with Karan Mehta, DSIM Ex-Trainee discusses his experience with DSIM and scope of digital marketing in future.

Q1. Hi Karan. We came to know that you are working at Snapdeal. So, what all projects are you handling at your job?

Ans. I am working at Snapdeal as a Senior Account Manager. At present, I am taking care of mobile & tablet based promotions and campaigns which get seen on various platforms. Handling team of 5 people, I am also responsible for managing, growing the brand’s GMV, revenues, seller and acquisitions.

Q2. Wonderful! You pursued BCA, still you went for digital marketing training. So, what prompted you to learn digital marketing?

Ans. I discovered good scope of digital marketing while working in good companies. With keen interest in learning digital marketing, specially AdWords and campaign, I wanted to go for freelancing and blogging. The reason lead me go for digital marketing training at DSIM.

Q3. Tell us, why you picked DSIM over other digital marketing institutes?

Ans. Well, I have gone through DSIM reviews and many of my friends also did training from DSIM. They gave positive feedback and recommended the name over others. DSIM holds great reputation and my experience was really wonderful.

Q4. Talking about digital marketing, it is the top most industry today. We would like to know more about scope of digital marketing from you?

Ans. You’ve probably heard the hype – digital marketing is in serious demand, this particular job market is booming and brands are putting more of their focus on digital marketing than ever before.
Digital marketing has already created big waves in India and still continues to develop. Future of digital marketing is bright as more and more businesses are coming online.

Q5. Karan, how was your overall training experience at DSIM?

Ans. DSIM’s training methodology is completely unique. It gives you all the tools to become a successful professional. I learned conceptualized management, principles and their application in real life through Project works, case discussions and presentations etc. during the live classroom discussions. I found DSIM as a big platform to learn digital marketing and to get a great exposure.

Q6. Where would you rate DSIM’s training program, on a scale of 1-10?

Ans. It was just perfect. What I learned from DSIM is simply best. I would like to give 10 out of 10.

Q7. So, Karan, at the end, Share your message to young fellows about a career in digital marketing?

Ans. Digital presence has become a necessity nowadays. So if you want to make digital marketing your career, then you have chosen the right path. Digital marketing is not just a great career to pursue but rewarding and exciting as well, for both fresh graduates and working employees, looking for a job change.
Karan Mehta completed his Digital marketing training from Delhi School of Internet Marketing in December 2015.

Tuesday, 22 November 2016

The Growing Need of Digital Marketing Courses

The digital marketing landscape continues to grow at a very fast pace. The trends have completely changed, these days people spend more time on internet. It has become effective as compared to earlier times. We all look for a better and easy way to complete our day to day tasks. And the emerging field of digital marketing has helped us a lot in accomplishing our goals over the internet.
Businesses are going digital these days as they have realized that it has much potential and will yield productive results for their company. It has always been connecting with the right audience at the right place. And the platform which is most suitable to connect with the large group of intended audience is online. Everyday marketers face new challenges and opportunities as the marketing trends are continuously transforming.
There are various Digital marketing institutes in the country coming up with digital marketing training program to help the people cope up with modern technology. Any market which exists online comes under digital marketing. More and more number of people are getting attracted to it because it is has a lot of career opportunities for the youth in present and upcoming times.
Consumers can be pursued easily as they have access to information anytime and anywhere they want to. It is an ever growing source of entertainment, shopping, news and social interaction.Gone are the days when people just knew what the company says about it as now they can read company reviews.
With the extent of it our lives have become less complex. The demand of digital marketers is increasing at a very rapid rate. Large number of people wants to pursue Digital marketing course in Bangalore and Digital marketing course in Hyderabad to tackle the growing need of such training programs.
The skills learnt in this training help in shaping your career in an efficient and better way. The initiative of such courses is to make the people aware about the various marketing tactics.

Friday, 18 November 2016

8 Must Know Things before Taking up a Digital Marketing Course

Marketing is all about connecting with the audience at the right time and in the right place. And in today’s time a place where you can easily connect with other people is internet. Digital marketing is an emerging field which has a lot of potential. The need of digital marketing courses is increasing at a very fast pace as everyone is attracted towards it. Marketing techniques have been completely revolutionized since the introduction of digital marketing.  ·        
We understand the value of your money and time both so before you invest makes sure that you are investing in the right course and at the right place.
There are certain important points one should keep in mind while taking up a digital marketing course:
  • Brand value: One must look for a place which has a specific brand value. It is always better to pursue the training from an institute which has a better name in the industry. This factor plays a major role when you look for a job. You are given more preference when you have done your training form a renowned place.

  • How old they are in the industry: While enrolling for the training program makes sure that you enroll in an institute which is not very new in the industry. If you will enroll for a digital marketing course in a new institute then there is no assurance whether you will be getting the quality education or not.An institute which has been in the industry from a quite a number of years is always better to join for doing digital marketing training.

  • Trainers: The trainers play an important role in your digital marketing training. They are the people from whom you are going to learn so you must make sure that they have in depth knowledge of the topic. And you can learn more from an experienced trainer as compared to fresher.

  • Course Content: The course curriculum should be your major concern as course curriculum is the most important part of your training program. You will learn digital marketing as per the content. It should contain essential topics like Google Analytics, Social Media Marketing, Affiliate Marketing, search Engine Optimization and lot more. The Top Digital Marketing Institutes like Delhi School of Internet Marketing (DSIM) cover all the important modules related to digital marketing.

  • Certifications: The institute must provide you with certificates from a renowned brand. Certificates help you a lot when you appear for interview. If you are a certified digital marketer then you are giving more preference. So you must make sure that you choose a course from an institute which awards you with certificates.

  • Live projects: We all know that practical knowledge is way much better than theoretical one. We grab more from the live examples. And when the theoretical knowledge is combined with practical then the learning becomes more fun. The live projects help you gain expertise over different digital marketing techniques and tools.

  • Word of Mouth: before enrolling for the course, you must read the reviews about that institution. This way you will be able to know that what people say about the place you are taking admission into. And if you are satisfied with the words then only opt for it as there is no point studying at a place which doesn’t impart quality education.

  • Placement opportunities: Most of the youth is attracted towards digital marketing and want to pursue their career in the same field. So you should join a training program which provides you with placement opportunities. It depends on the way how you perform and earn from the training. But with the help of placement opportunities provided by the organization, finding a right job becomes relatively easier. As you are referred by the institute from where you did your training then there are better chances of you getting hired by the company.

Digital Marketing is one of the most promising fields for providing the employment to youth. In a world which is constantly evolving into something better, digitalization helps you stay ahead of changing times. So if you want to be a digital marketer then go for the right digital marketing course.

Thursday, 17 November 2016

Got Promising Job, Credit Goes To DSIM!

An Interview with Faheem Hassan, SEO Trainee at Acelerar Technologies and DSIM’s Ex-trainee.
Our conversation with Faheem Hassan, DSIM’s Ex-Trainee, share his views on digital marketing and experiences.



Q1. Hi Faheem, you have done MBA in marketing and did an internship in ICEC, after that you chose digital marketing training from DSIM. Tell us what inspired you to go for Digital Marketing Training?

Ans. I completed MBA and internship at an Event management company namely, “India china Economic Cultural council (ICEC)” and recently digital Marketing training at DSIM. Being as a Marketing Student, it was need of an hour to penetrate myself in current marketing dynamics and it didn’t seem fitting myself in doing traditional way of Marketing, achieve targets by doing door to door Sales. Because I am the guy who wants to work as Strategist in Marketing, not a Sales Man reason being am have poor convincing power.

Q2. Congratulations Faheem! We came to know that you have got a decent job. So, how it feels like?

Ans. Thanks a lot! Well, it’s a good feeling and the credit goes totally to DSIM trainers from whom I learn a lot in DSIM, all I can say is thank you. It’s all their efforts that make me believing in hard work.

Q3. So, what all projects are you handling at your job?

Ans. Well, I am working as an SEO trainee at Acelerar Technologies. Our team is presently working on a project, “Virtual Employee” and simultaneously we work on many projects. Also, I work on social media marketing of the company.

Q4. We are curious to know that, Why DSIM, what was the reason that you selected it over quite a lot of others institutes?

Ans. Basically, I searched on the internet and find it a sound institute then I joined a demo class with Karan Sharma as host. Honestly, I was impressed with the way he teaches and knowledge in depth he has then I thought it is a good digital marketing institute where I can learn a lot and amend my skills.

Q5. Faheem, how did you get this job and will you please brief us about the interview procedure for our readers?

Ans. I got a lot of job opportunities from DSIM placement. I applied and one day a consultancy called me for virtual employee profile and fixed the interview. I cracked the three rounds of tests. I came to know the key to Crack the interview is communication skills, confidence, knowledge about the concern specialization and the awareness of job profile needs.

Q6. Notable Faheem! Digital marketing has become one of the highly flourishing industry today. What`s your view on this?

Ans. Digital marketing is an enlightened field. Today, every organization in the world is looking for new improvements, solutions, and applications to promote their products and services in the digital sphere. To get into Digital Marketing, you need to recognize your interests and strengths in order to make a right decision to specialize into a particular area of Digital Marketing.

Q7. It’s nice talking to you Faheem. At the end, Share your message to masses about a career in digital marketing?

Ans. The world is going Digital and by the year 2020, all the companies around the world including India will have an online presence and thus generating a lot of career opportunities. With technology developing every day, you have to constantly improve your digital marketing skills so that your career keeps growing.
Faheem Hassan completed his Digital marketing training from Delhi School of Internet Marketing in July 2016.